App Further Development: My App Is Ready – What Now?

Article in Blog
app further development

Your app is ready, Apple and Google have approved it and the first customers are already working with the app – great, so now it’s time to sit back and enjoy the fame!

But are you done with work then? Actually not, because there are typically three aspects that should be considered for the app from the time of completion:

• Further development

An app is typically a living product that requires continuous maintenance and further development. Users report requests for changes or point out missing features and it would be very good for the app and the rating in the stores to include these features.

The further development can take place continuously. This means that we continue to develop the app continuously with a team and publish new versions on a regular basis. Alternatively, you can make a schedule for the publication of updates and limit the size of the changes that take place in an update to a certain, defined volume. And you can make ad hoc adjustments to an app as soon as you come up with ideas for new functionalities or improvements.

Why you should further the development of your app

The big brands that are represented with their apps in the App Store and in the Google Play Store are continuously working on their apps. The users therefore have a certain expectation that a professionally operated app is a living product that is regularly improved and further developed.

In addition, you might want to get a first version of an app on the market quickly; the further development of the app then allows further functionalities to be added successively that were not planned for the first version of the app due to time constraints.

• The maintenance

Users can report errors if an app is in productive use. These errors must then be analyzed in the context of the overall system (the app usually also includes a server on which data is managed, and sometimes the hardware with which the app communicates, a push notification service and, other services), the responsible System identified and then rectified by the responsible partner. In addition, users may report problems with devices that were not included in the testing at the time of development. Such problems must then also be analyzed and addressed.

Why should I bother with maintenance?

To be sure that a product has a good perception and evaluation in the market, you should make sure that errors that are reported from productive use can be rectified as quickly as possible. If you have proactively reserved development times for this, this is faster than if you want to update an app ad-hoc.

• The technical update

Apple and Google are continuously working on further developing their iOS and Android operating systems. Every summer Apple presents the innovations that can be expected with the new iOS version in autumn, Google presents its innovations in Android at the beginning of the year and then works towards a release in late summer/early autumn.

The new versions of the operating systems then bring new functionalities on the one hand, but also changes to existing functionalities on the other. For example, Android version 10 has brought substantial restrictions for the management of Wi-Fi networks in an app.

Since these changes and innovations were often not yet known at the time the app was developed, you should test your app thoroughly on the new operating system. As long as the app developed by top app developers so far is used for testing, there should be very few difficulties.

If, however, the app is regenerated and the new versions of the operating systems are used (technically: the app on iOS has the new Xcode version and the new iOS version and on Android, the target SDK on the new Android version increased), the changes to the operating systems will apply to the app from this point in time. When testing the app, you will probably notice a few differences from the previous version, possibly real bugs. Creating the app with the latest operating system versions and addressing the differences and errors that arise is what we call “technical update”.

Why should I carry out a technical update?

Apple and Google want their users to update to the latest versions of their operating systems as quickly as possible. They also want the providers of apps to use the latest versions as quickly as possible to create their apps, so that the functionalities and mechanisms of the new operating system versions become standard for all users as soon as possible. Users also expect the apps they use to feel like they are used to from other apps. Since most of the apps from the major providers (those that are used a lot) are very quickly adapted to the latest operating system versions, users are used to the behavior of the new versions and are quickly irritated if an app does not yet have this new behavior.

In addition, there are even specific requirements regarding the adaptation of apps to the new operating system versions: both Apple and Google have formulated deadlines by which newly submitted apps and updates of apps that have already been submitted must be designed for the new operating system versions. If you have not updated your apps by these deadlines, the apps will no longer be accepted when they are submitted to the App Store and Google Play Store. Since it can happen at any time that you want to carry out an update for an app (e.g. because you want to add new features) or have to (e.g. because legal framework conditions such as the imprint or the content of the data protection declaration have changed), you would do without a proactive technical update and must first make the technical update.

A proactive technical update therefore ensures, on the one hand, that your own app is perceived by users as modern and moving with the times and, on the other hand, it helps to reduce possible time problems if you want to publish an update spontaneously. You should contact iOS or android app development company for your excellent mobile app development.