It is easy to create and set up a WordPress website. Most of the WordPress web development company do this without stress. But how about maintaining it? The truth is; maintaining a WordPress website entails a lot of efforts. It is not enough for you to have massive traffic on your WordPress or blog. The mistake most persons make is to think it is enough to have the right content and massive traffic. These are important strategies but not enough to maintain your WordPress site or blog. Most WordPress web development company understands this mistake and will never make them. This is the reason they focus more on how to improve conversion optimization and conversion rate.
What is Conversion Optimization?
Conversion optimization involves optimizing your WordPress for an increased percentage of visitors. It focuses on how to improve your ad campaigns, page layout, and landing pages. The goal is to increase the number of visitors to your page. Over time, this process improves the conversion rate of your WordPress. Most WordPress web development company are professionals in improving conversion optimization. This process requires a lot of time and finances. More so, it is an unending process if you want the best of results.
How can you improve the conversion optimization of your WordPress?
Optimize your WordPress layout
The layout of your WordPress plays important roles in attracting visitors. Elements such as navigation as well as a call to actions (CTAs) are important. Make navigation on your WordPress as easy as possible. Do not stress visitors when they are on your page. Use analytics to identify areas your visitors click the most. Thereafter, optimize the layout of such areas for easy navigation. Most WordPress web development company under that easy navigation is important in WordPress.
Design and test your WordPress to be mobile-friendly
The number of persons with access to mobile phones and internet is on the increase. Around the globe, people tend to read, shop, and watch stuff over the internet via phone. If your WordPress is not mobile friendly, you will lose a majority of your visitors. So, your WordPress website or blog should be mobile-friendly. Although it is good to design it to be mobile-friendly, you must test it using reliable tools. What is the point of designing your WordPress to be mobile-friendly if you won’t test it? So design and test your WordPress with the mobile-first approach at heart.
Use white space on your WordPress
UI and UX design are important design component that can drive visitors to your page. In fact, you should design your WordPress with these components at heart. Using white space on your WordPress enhances its interface and makes it look neat and clean. Thus, impacts on the readability of your WordPress website or blog. Thus, positively affects the user interface and user experience of your WordPress. The truth is; using white space enables visitors to go through your page without stress. In fact, it helps in reducing clutters on your WordPress. Your WordPress web development company has a lot of work to do here.
You should update older content
The quality of the content on your WordPress is an important success factor. So, for better conversion optimization, update older contents to reflect recent knowledge. The goal is to have relevant posts on your WordPress website or blog. More so, search engines favor WordPress pages with current and up-to-date content. So, update all older content in your WordPress so you can stand a better chance for high ranking.
These few design practices will improve the conversion optimization of your WordPress.
What is Conversion Rate?
Conversion rate is important for the survival of your WordPress website or blog. Without a good conversation rate, your WordPress will fail.
Conversion rate is the percentage of visitors who complete a preferred task on your page. It compares this percentage of visitors with the total number of visitors to your page. The higher the conversion rate, the better your chances of business success. A high conversion rate shows that visitors love your products and services. It shows that visitors love the content on your WordPress page or website.
How can you improve the conversion rate of your WordPress?
Improve the loading time of your WordPress
On the average, about 47% of visitors anticipate your page to load within the first 2 seconds. More so, 40% of visitors will abandon your WordPress if it loads for over 3 seconds. So, it is necessary you improve the loading time of your page. Loading time has a direct impact either negative or positive on your conversion rate. So, design your WordPress to have the shortest loading time as possible. In fact, it should have a loading time of fewer than 2 seconds. Most WordPress web development company will design WordPress to load within 1 second. To achieve this, you can switch your host and shrink and adjust images on your WordPress. Remove certain plug-ins that affect loading time or get a content delivery network. These practices will help improve the loading time of your WordPress.
Create unambiguous lead magnets
Lead magnets are an efficient way to bribe visitors to your WordPress. For better conversion rate, create more than one lead magnet for your WordPress. Thereafter, use a different lead magnet for each opt-in forms in your WordPress. Examples of lead magnets are quizzes where visitors get to answer specific questions. Content upgrade is another lead magnet that can increase conversion rate. This entails creating a link to a post for visitors to sign up for future updates. Most WordPress web development company uses lead magnets to drive WordPress conversion rate.
Use opt-in forms
The people who visit your WordPress page are people with different characters. The content they like on your page differs from visitors. Contents that will capture the eyes of a visitor might not capture the other. So, use as many as possible opt-in forms to balance and improve your conversion rate. These forms are easy to create. Examples of opt-in forms include an end of post form, overlays, pop-up, and sliders.
For better conversion rate, you need to test and measure everything on your WordPress. This is what most WordPress web development company does to drive conversion rate.