Looking for the best Digital Marketing Tools?
Have you ever wondered how a small team can penetrate the oversaturated market and remain profitable? While digital marketing is the obvious answer, the cost of such a campaign would be stellar, and it’s questionable whether its ROI would be positive.
Well, not anymore!
Digital marketing tools have advanced so much that they now provide even the smallest of teams and enterprises with the ability to conduct masterful campaigns on a budget. However, to make this come to life, there are a few digital marketing tools that are essential to your arsenal. Here are 5 of them.
Table of Contents
1. Google Analytics
The first item on this Digital Marketing tools list must be Google Analytics. In all the following subheadings, we’ll use a category instead of mentioning individual tools, but nothing else made sense here. After all, this way, you’re getting your information directly from the horse’s mouth, and it’s the most reliable source of customer data.
There’s no marketing without understanding your audience.
In the past, John Wannamaker said that half of the money he spends on marketing is wasted, and the biggest problem is that he can never know which half it is. Well, this is no longer true, largely thanks to Google Analytics.
This platform gives you insight into campaign performance, attribute conversions, customer navigation through your pages, where they came from, and more. It helps you see what works and what can be improved.
Due to its wide application, developers heavily focus on ensuring that this tool can be integrated with any other platform you’re currently using (like AdWords).
With the help of Google Analytics, improving user experience, boosting the effectiveness of your website’s UI (user interface), and making data-driven decisions are no longer relying on guesswork. Now, you can get actual data, which you can combine with your analytical platform of choice or your BI (business intelligence) software to generate insights.
Most site owners and digital marketers focus on traffic acquisition reports, behavior reports, and conversion reports. Those looking for a bit deeper insight might focus on multichannel funnel reports or even e-commerce purchase reports.
The metrics are all there; it just comes down to looking for the data/insights that you find to be the most relevant. This, again, comes down to your overall business goals and intended
2. Generative AI
AI has drastically improved over the past two years, and it’s now a force to be reckoned with. Everyone knows what ChatGPT can do, and since Google is no longer sanctioning its content (if it ever did, to begin with), more and more creators are relying on it in their content marketing campaigns.
The truth is that these tools generate responses (even entire articles and blog posts) in a matter of seconds. They reduce your reliance on the human workforce (and all the costs related to it), and they blend perfectly with marketing automation.
Even if you do employ human writers, they probably use ChatGPT to check their grammar, fact-check what they wrote, or even provide outlines and inspiration for their work.
The potential of generative AI, however, doesn’t end with the generation of text.
Today, you can quite easily create video with AI, as long as you’re using the right tool. This is huge in the world of digital marketing, seeing how high the costs of video production were, which was a massive bottleneck in the past.
Everyone knows that video marketing is especially effective, and every statistic confirms it. From posting videos on YouTube and social media to including videos in email marketing, it delivers incredible results.
Finding the right team, paying them accordingly, and waiting for a potentially long production (provided that you wanted high quality) was something that a lot of small firms simply could not afford. Now, generative AI acts as a great equalizer.
3. Email Marketing Automation Platform
With emails, there are a few things that determine the success of a campaign.
First, we need to talk about the number of emails that you can send in a day. Even a veteran email marketer will only send several hundred emails in a day. With an automation platform, we’re talking about a ballpark of 50-100 thousand, without much trouble.
Second, it’s all about personalization. Making sure that every email you send is personalized is one of the best email lead generation tips that you’ll ever receive. Just think about how crowded an average inbox is. How do you stand up in this crowd? By being unique.
This doesn’t just end with the subject headlines or even the content of the email in question. Even email template design will determine your CTR (click-through rate).
In the past, you used templates and could only personalize them so much. With the right email marketing automation platform (and suitable email Digital Marketing Tools), there are no restrictions to the level of personalization you can achieve.
Instead of thinking in terms of segments, you can make a custom approach for each user (based on the information you have on them). This is the strategy that has the best effects, but in the past, it was impossible to pull off.
Modern email marketing automation platforms can do this with ease.
Most importantly, this form of automation saves time. In a marketing campaign, every task is time-sensitive, and by automating, you prevent your email marketing from ever becoming a roadblock or a bottleneck. It also frees up your human marketers to do other (more creative) tasks.
4. All-in-one SEO Toolset
No one is crazy enough to deny the value of SEO. Not only is page two of SERPs the best place to hide the dead body, but chances are that no one will click on your link, even if it’s near the bottom of the first page.
Your audience is not just lazy; they believe in the system. They believe that the rank is assigned by the algorithm that has fact-checked, quality-checked, and overall curated the content behind the link. Therefore, the links that rank better enjoy higher authority in the minds of the audience, as well.
Now, one big dilemma that you’ll have when choosing your Digital Marketing Tools set is whether to go with an all-in-one toolset or make your toolset with multiple platforms. While the latter can be better (closer to what you had in mind and provide more customizability), the first route is simpler. Most importantly, even the first option can provide you with some outstanding results. This means that you won’t even feel like you’re sacrificing quality for the sake of convenience.
At the same time, the spike in convenience will be hard to miss. First of all, you’ll have it all in a single dashboard. This means that you get a holistic view of your SEO performance. Seeing the big picture is always great when running an extensive SEO campaign.
The downside of using SEO Digital Marketing Tools is that you won’t use all the features equally, which will sometimes leave you with the impression that you’re overpaying for a feature that you’re not using. Still, when you try to calculate how much you would have to pay for the same set of features (if you paid for each platform individually), the number wouldn’t even be near.
5. Social Media Marketing Management Tool
Running a personal social media account and managing a business account is not the same thing. This is why some people make it as social media managers and even build careers on this.
With the right Digital Marketing Tools, however, you can make this much easier.
First of all, a social media marketing management tool can help you manage multiple social accounts at the same time. This is especially useful for those trying to build up their brand and persona brand. It’s also useful for businesses operating internationally and having a unique account per state.
Second, Digital Marketing Tools will help you schedule your posts ahead of time. Every platform has a different best time to post for optimal engagement, and manually managing this is never simple. Similarly to the previous scenario, this makes it easier for international businesses to optimize the posting time for their time zone.
One of the reasons why social media managers like to use these tools is because they’re great at generating reports. This makes it easier for them to show their effectiveness to clients and superiors. Also, these reports could be vital for your analytics.
Digital Marketing Tools: Endnote
The key to improving in any craft is having access to the right Digital Marketing Tools and knowing how to use them. While the essence of marketing remains unchanged, the tools have drastically evolved over the years. With the emergence of AI-driven tools, these platforms are a lot more potent and have new, still underused potential. Now, it’s up to marketers to recognize these potential Digital Marketing Tools and tailor their campaigns around them.
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