ThimPressThimPress ThimPress
  • Home
  • Best Deals
    • Eduma – Education WordPress Theme – $439 $69 Only!
    • Eduma Mobile – React Native LMS Mobile App for iOS & Android – $149 $54 Only!
    • Storepify – Minimal Multipurpose Shopify Theme – $89 $29 Only!
    • Sailing | Hotel WordPress Theme – $54 Only!
    • LuxStay – Hotel & BnB WordPress Theme – $54 Only!
    • Coaching – Life And Business Coach WordPress Theme – $54 Only!
    • Course Builder – Online Course WordPress Theme – $49 Only!!
    • StarKid – Kindergarten WordPress Theme – $44 Only!
    • IvyPrep – Education & School WordPress Theme – $44 Only!
  • LearnPress
    • LearnPress – LMS WordPress Plugin
    • LearnPress Add-Ons
    • LearnPress PRO Bundle
    • LearnPress Store
    • Eduma Mobile App
    • LearnPress Mobile App
  • Plugins
    • All
    • LearnPress Add-Ons
    • Create Courses Add-Ons
    • Manage Courses Add-Ons
    • Sell Courses Add-Ons

    Plugins33

    LearnPress Pro Bundle (690x460)
    LearnPress PRO Bundle
    LearnPress Semi-Pro Bundle (690x460)
    LearnPress Semi-Pro Bundle
    WooCommerce add on for LearnPress 690x460px
    WooCommerce Add-On for LearnPress
    live course
    Live Course Add-On for LearnPress

    LearnPress Add-Ons33

    LearnPress Pro Bundle (690x460)
    LearnPress PRO Bundle
    LearnPress Semi-Pro Bundle (690x460)
    LearnPress Semi-Pro Bundle
    WooCommerce add on for LearnPress 690x460px
    WooCommerce Add-On for LearnPress
    live course
    Live Course Add-On for LearnPress

    Create Courses Add-Ons7

    Paid Memberships Pro 690x460px 1
    Paid Memberships Pro Add-On for LearnPress
    Frontend Editor 690x460px
    Frontend Editor Add-On for LearnPress
    Assignments 690x460px
    Assignments Add-On for LearnPress
    Random Quiz 690x460px
    Random Quiz Add-On for LearnPress

    Manage Courses Add-Ons17

    live course
    Live Course Add-On for LearnPress
    Certificates 690x460px
    Certificates Add-On for LearnPress
    Gradebook 690x460px
    Gradebook Add-On for LearnPress
    WPML addon 690x460
    WPML Add-On for LearnPress

    Sell Courses Add-Ons7

    WooCommerce add on for LearnPress 690x460px
    WooCommerce Add-On for LearnPress
    Paid Memberships Pro 690x460px 1
    Paid Memberships Pro Add-On for LearnPress
    Stripe add on for LearnPress 690x460px
    Stripe Add-On for LearnPress
    2Checkout add on for LearnPress 690x460px
    2Checkout Add-On for LearnPress
  • Themes
    • All
    • Education Themes
    • Shopify Themes
    • Hotel Themes
    • WordPress Blog & Magazine Themes
    • Free

    Themes14

    Eduma - Premium LMS WordPress Theme
    Eduma | LMS WordPress Theme
    Coaching | Life and Business Coach WordPress Theme
    Coaching | Life & Business Coach WordPress Theme
    course builder
    CorpTrain | Corporate Training WordPress Theme
    onelms education wordpress theme
    OneLMS – Education WordPress Theme

    Education Themes7

    Eduma - Premium LMS WordPress Theme
    Eduma | LMS WordPress Theme
    Coaching | Life and Business Coach WordPress Theme
    Coaching | Life & Business Coach WordPress Theme
    course builder
    CorpTrain | Corporate Training WordPress Theme
    onelms education wordpress theme
    OneLMS – Education WordPress Theme

    Shopify Themes1

    Storepify - Minimal Multipurpose Shopify Theme
    Storepify – Minimal Multipurpose Shopify Theme

    Hotel Themes3

    Sailing Hotel WordPress Theme
    Sailing | Hotel WordPress Theme
    hotel
    LuxStay | Hotel & BnB WordPress Theme
    luxhotel hotel & bnb wordpress theme
    LuxHotel – Hotel WordPress Theme

    WordPress Blog & Magazine Themes3

    megabuilder
    MegaBux | Construction WordPress Theme
    magwp
    Magie | Magazine WordPress Theme
    magazette travel
    Magazette | News & Magazine WordPress Theme

    Free1

    education pack
    Education Pack: #1 Free Education WordPress Theme
  • Blog
    • WordPress Theme Collections
    • WordPress Plugin Collections
    • Shopify
    • Education & LMS
    • Marketing & SEO
    • Tutorials & Docs
  • Our Services
    • Customization
    • Maintenance Service
    • Hosting Service
    • Advertise
  • Help Center
    • Support Forums
    • Ticket Center
    • Documentation
    • Knowledge Base
    • FAQs
    • Contact us
  • 0
  • Sign in

    Sign In

    Lost your password?

    Not a member yet? Sign up now

    Lost Password

    Please enter your username or email address. You will receive a link to create a new password via email.

    Are you a member? Sign in now

Back
  • Home
  • Best Deals
    • Eduma – Education WordPress Theme – $439 $69 Only!
    • Eduma Mobile – React Native LMS Mobile App for iOS & Android – $149 $54 Only!
    • Storepify – Minimal Multipurpose Shopify Theme – $89 $29 Only!
    • Sailing | Hotel WordPress Theme – $54 Only!
    • LuxStay – Hotel & BnB WordPress Theme – $54 Only!
    • Coaching – Life And Business Coach WordPress Theme – $54 Only!
    • Course Builder – Online Course WordPress Theme – $49 Only!!
    • StarKid – Kindergarten WordPress Theme – $44 Only!
    • IvyPrep – Education & School WordPress Theme – $44 Only!
  • LearnPress
    • LearnPress – LMS WordPress Plugin
    • LearnPress Add-Ons
    • LearnPress PRO Bundle
    • LearnPress Store
    • Eduma Mobile App
    • LearnPress Mobile App
  • Plugins
    • All
    • LearnPress Add-Ons
    • Create Courses Add-Ons
    • Manage Courses Add-Ons
    • Sell Courses Add-Ons

    Plugins33

    LearnPress Pro Bundle (690x460)
    LearnPress PRO Bundle
    LearnPress Semi-Pro Bundle (690x460)
    LearnPress Semi-Pro Bundle
    WooCommerce add on for LearnPress 690x460px
    WooCommerce Add-On for LearnPress
    live course
    Live Course Add-On for LearnPress

    LearnPress Add-Ons33

    LearnPress Pro Bundle (690x460)
    LearnPress PRO Bundle
    LearnPress Semi-Pro Bundle (690x460)
    LearnPress Semi-Pro Bundle
    WooCommerce add on for LearnPress 690x460px
    WooCommerce Add-On for LearnPress
    live course
    Live Course Add-On for LearnPress

    Create Courses Add-Ons7

    Paid Memberships Pro 690x460px 1
    Paid Memberships Pro Add-On for LearnPress
    Frontend Editor 690x460px
    Frontend Editor Add-On for LearnPress
    Assignments 690x460px
    Assignments Add-On for LearnPress
    Random Quiz 690x460px
    Random Quiz Add-On for LearnPress

    Manage Courses Add-Ons17

    live course
    Live Course Add-On for LearnPress
    Certificates 690x460px
    Certificates Add-On for LearnPress
    Gradebook 690x460px
    Gradebook Add-On for LearnPress
    WPML addon 690x460
    WPML Add-On for LearnPress

    Sell Courses Add-Ons7

    WooCommerce add on for LearnPress 690x460px
    WooCommerce Add-On for LearnPress
    Paid Memberships Pro 690x460px 1
    Paid Memberships Pro Add-On for LearnPress
    Stripe add on for LearnPress 690x460px
    Stripe Add-On for LearnPress
    2Checkout add on for LearnPress 690x460px
    2Checkout Add-On for LearnPress
  • Themes
    • All
    • Education Themes
    • Shopify Themes
    • Hotel Themes
    • WordPress Blog & Magazine Themes
    • Free

    Themes14

    Eduma - Premium LMS WordPress Theme
    Eduma | LMS WordPress Theme
    Coaching | Life and Business Coach WordPress Theme
    Coaching | Life & Business Coach WordPress Theme
    course builder
    CorpTrain | Corporate Training WordPress Theme
    onelms education wordpress theme
    OneLMS – Education WordPress Theme

    Education Themes7

    Eduma - Premium LMS WordPress Theme
    Eduma | LMS WordPress Theme
    Coaching | Life and Business Coach WordPress Theme
    Coaching | Life & Business Coach WordPress Theme
    course builder
    CorpTrain | Corporate Training WordPress Theme
    onelms education wordpress theme
    OneLMS – Education WordPress Theme

    Shopify Themes1

    Storepify - Minimal Multipurpose Shopify Theme
    Storepify – Minimal Multipurpose Shopify Theme

    Hotel Themes3

    Sailing Hotel WordPress Theme
    Sailing | Hotel WordPress Theme
    hotel
    LuxStay | Hotel & BnB WordPress Theme
    luxhotel hotel & bnb wordpress theme
    LuxHotel – Hotel WordPress Theme

    WordPress Blog & Magazine Themes3

    megabuilder
    MegaBux | Construction WordPress Theme
    magwp
    Magie | Magazine WordPress Theme
    magazette travel
    Magazette | News & Magazine WordPress Theme

    Free1

    education pack
    Education Pack: #1 Free Education WordPress Theme
  • Blog
    • WordPress Theme Collections
    • WordPress Plugin Collections
    • Shopify
    • Education & LMS
    • Marketing & SEO
    • Tutorials & Docs
  • Our Services
    • Customization
    • Maintenance Service
    • Hosting Service
    • Advertise
  • Help Center
    • Support Forums
    • Ticket Center
    • Documentation
    • Knowledge Base
    • FAQs
    • Contact us
  • Home
  • Blog

How To Promote confidently Your Mobile Application

Article In BlogBy Melissa Crooks - December 3, 2022

The competition for app development is fierce nowadays. Then, there are many strings that must be mastered to stand out from the crowd. If you are reading this, surely, you are planning to launch your mobile application. And, you want to know how to promote your application properly. Or worse, you launched it and you do not have the desired number of downloads. Do not panic, we will give you areas to improve on.

Table of Contents

  • Master the App Store Optimization (ASO)
  • Keywords and description
  • Icon
  • Master SEO (and why so?)
  • Make a microsite
  • Treat your backlinks
    • In Conclusion

Master the App Store Optimization (ASO)

What is ASO in Mobile Application? It is App Stores Optimization. It is therefore a question of optimizing mobile application so that they are as visible as possible on the search results of application stores. First, we must identify the 2 major stores which are App Store for Apple and Play Store for Google. To be well referenced on these 2 stores, there are a few rules to master, especially the keywords.

Keywords and description

Yes, keywords are an important part of your ASO. First of all, know what your competitors are doing, their keywords used, and your ability to compete with them.

Depending on whether you are #AppStoreTeam or #PlayStoreTeam (or both) you will have between 100 and 4000 characters to describe your application. In this description, it is important to think about the keywords that you will use. Because it will attract your consumers. So, try to make your description exciting. The description is indeed another important part of your optimization.

Read more:  Simple Hacks That Can Boost Your Creative Thinking

Also, knowing that the name of your application must also be well thought out. It may seem obvious but according to a study by Tune, applications including a keyword in their name rank on average 10% better than the others. So think of a short name (only the first 23 characters are visible on the App Store and the first 30 on Google Play), and especially an equivocal name.

Icon

The second major point for your SEO is the icon. Yes, because it’s the first thing your potential users see. The first impression is therefore crucial. It’s fine to make an innovative and futuristic application. But if the icon is worthy of Windows 98, there will be no one to use it. As such, the size of the icon is also to be taken into account!

• 1024 x 1024 px for an iOS version
• 512 x 512 px for an Android version

The more your mobile application will be downloaded (or simply viewed) the more the App Stores will bring it up in their search results.
Always in the logic of the “Power of the image,” think of including screenshots and even videos of the interface of your application. Thus, users project themselves better and can judge your interface and all the UX / UI work you have provided.

Finally, the latest theories concerning SEO in all its forms today speak of the importance of user-generated content. Indeed, search engines would tend to prefer this kind of content rather than that offered by the top software companies themselves. To do this, solicit opinions and comments on your application. If it is approved by other users, it will necessarily be better able to request downloads and conversions.

Read more:  How does Consumer Psychology Affect Your SEO?

Master SEO (and why so?)

So why approach SEO when we are talking about mobile application? It is very simple. For those who think that the ASO is enough, well it’s not. At least that amounts to depriving yourself of a great opportunity to promote your application. For a launch worthy of the name, it is important to use all the tools at your disposal and SEO is one of them.

As we often say, users are unpredictable creatures. As a result, you will always have some of your potential users who are looking for information concerning your mobile application on the web. So as not to leave these users in the dark, a little SEO help is never to be refused.

Make a microsite

Many mobile application lists by app development companies have understood this and have therefore created specific landing pages for this, in the form of explanatory microsites. Even if you intend your app to remain mobile application status, having a web presence can convey a confidence and security indicator on your application (especially if it is an app related to budget management). By targeting the relevant keywords, users will easily find your web page and the information they are looking for. Do not hesitate to link this page to your social networks to create and federate your community.

Treat your backlinks

Also, remember to work on your backlinks. That is to say, all the links which return to your site. Depending on their popularity and security index, Google will refer you more or less well in its SERPs. So try to build quality partnerships with partner sites that could link to your downloads site.

Read more:  Transport & Logistics WordPress Theme - FastEx

In Conclusion

No matter what your final strategy is, your mobile application will not be downloaded if can not find in any search engine. Whether you are a B2C or B2B app, SEO and its optimization are a major building block for the success of your project.

Read more: How Mobile Apps Are Changing The Science World

TAGS: digital marketingmarketingseo

Related Articles

web design business

Tips to Start your Web Design Business with WordPress

digital marketing tips to help your business succeed

Digital Marketing Tips to Help Your Business Succeed

twitter marketing strategies

How to Plan Twitter Marketing for Upcoming Events

$69
Education WordPress Theme | Eduma

Live DemoBuy Theme

$54
Coaching | Coaching WordPress Theme

Live DemoBuy Theme

$49
CorpTrain | Corporate Training WordPress Theme

Live DemoBuy Theme

$54
Hotel WordPress Theme | Sailing

Live DemoBuy Theme

$54
Hotel & BnB WordPress Theme | LuxStay

Live DemoBuy Theme

$44
Charitix | Nonprofit Charity WordPress Theme

Live DemoBuy Theme

$44
IvyPrep | Education & School WordPress Theme

Live DemoBuy Theme

$44
Restaurant WordPress Theme - Resca

Live DemoBuy Theme

ADD-ONS FOR LEARNPRESS

  • Combo LearnPress Pro Bundle (690x460)Read more

    LearnPress PRO Bundle

    $610 $299

    The next level of LearnPress - LMS WordPress Plugin. More Powerful, Flexible and Magical Inside.

  • Combo LearnPress Semi-Pro Bundle (690x460)Read more

    LearnPress Semi-Pro Bundle

    $210 $149

    5 Most Powerful as well as Most Wanted Premium LearnPress Add-ons. Compact but Fabulous.

  • Add to cart

    WooCommerce Add-On for LearnPress

    $49

    Easy to connect WooCommerce to your LMS website, easy to sell your courses online with no obstacle.

  • Add to cart

    Live Course Add-On for LearnPress

    $19

    Create courses and live video meetings using Zoom or Google Meet Use shortcode to show the meeting content.

  • Add to cart

    Certificates Add-On for LearnPress

    $39

    Add Drag & Drop certificates builder as well as select designed certificates templates for each LMS course.

  • Add to cart

    Gradebook Add-On for LearnPress

    $39

    Track process and result of students in each LMS course. Allow to export the gradebook to CSV.

thimpress logo

We are a company that is passionate about developing products to help you build your business online. Our very first priority is to guarantee our customers’ experience and satisfaction.

"ThimPress" is a brand of "PhysCode LLC".
Address: 14936 DILLOW ST, #V301, Westminster, CA 92683.
Email: [email protected]


COMPANY

  • Privacy Policy
  • Terms & Conditions
  • Refund Policy
  • Item Support Policy

AFFILIATE

  • Become an Affiliate
  • Affiliate Terms & Policies

SUPPORT

  • Documentation
  • Forum
  • How to get help

PRODUCT

  • WordPress Plugins
  • WordPress Themes
  • Shopify Themes
  • Advertise
  • Partner

FIND US ON

  • Facebook
  • Twitter
  • Envato
  • Youtube
Designed by ThimPress. Powered by WordPress.
DMCA.com Protection Status
  • Terms & Conditions
  • Documentation