What Is Mobile Commerce? Top M-commerce Examples

Mobile commerce is booming. In just a few years, it’s expected to become the dominant way people shop online, with a projected volume of $710.4 billion by 2025. That means more and more shoppers are ditching their laptops and desktops in favor of their smartphones and tablets to make purchases. Approximately 60% of U.S. adults consider mobile shopping a necessity for its convenience in online shopping, leading to a projected increase in retail m-commerce sales.

As a business owner, this shift presents both a challenge and an opportunity. On the one hand, you need to make sure your website is optimized for mobile shopping to avoid frustrating customers and losing sales. On the other hand, if you do it right, you can tap into a massive and growing market of mobile-first shoppers.

In this blog, we’ll explore everything about m-commerce, from the definition to the top m-commerce examples. Are you ready to get started?

Let’s go!

What Is Mobile Commerce?

Have you ever bought something on your phone? That’s mobile commerce! M-commerce lets you complete online transactions using your trusty smartphone or tablet, making shopping accessible and convenient anytime, anywhere.

It’s more than just buying on the go, though. M-commerce has various activities, including:

• Purchasing Products: The classic use case, from clothes to groceries to electronics, all with a few taps.
• Social Commerce: Engaging with brands and buying based on recommendations or influencer posts on social media platforms.
• Mobile Banking: Managing your finances, transferring funds, and paying bills – all on your mobile device.
• Mobile Payments: Ditching cash and cards! Use your phone to pay in stores or online or even send money to friends.
• Mobile Ticketing: Skip the paper chase! Buy and store tickets for events, movies, and public transportation right on your phone.
• In-App Purchasing: Level up your gaming experience or unlock features in your favorite apps with secure in-app purchases.
• Marketplace Apps: Browse and buy from a variety of sellers in one place, like on Etsy or Depop.

M-commerce isn’t just a trend; it’s the future of shopping. As mobile usage continues to rise, businesses prioritizing m-commerce will stay ahead of the curve and connect with their customers conveniently and seamlessly.

Benefits of Mobile Commerce

M-commerce is a powerful tool that can help businesses reach more customers and increase sales. It has several benefits that you should know about:

• Convenience: m-commerce allows customers to shop from anywhere, at any time. This is especially convenient for busy people who don’t have time to sit down at a computer.
• Instant gratification: m-commerce makes it easy for customers to get what they want right away. This is thanks to features like one-click ordering and fast shipping.
• Improved customer experience: m-commerce can provide a better customer experience than traditional eCommerce. This is because mobile devices are more personal and intimate than computers.
• More payment options: m-commerce gives customers more payment options to choose from. This includes options like Apple Pay, Samsung Pay, and Google Pay.
• Location-based services: m-commerce can use location-based services to provide customers with relevant information and offers. This can help businesses drive more sales.

5 Ways To Increase Mobile Commerce Sales

You can create a seamless and convenient mobile shopping experience that keeps customers coming back for more to increase mobile commerce sales:

• Mobile-First Optimization: Ensure your website is mobile-friendly with fast loading times, easy-to-read fonts, and images optimized for small screens. Use Google’s mobile-friendly test and choose a responsive theme.
• Smooth Checkout: Offer one-click options like Shop Pay and integrate popular digital wallets like Apple Pay and PayPal.
• App or PWA Power: Consider developing a mobile app or a PWA (progressive web app) for a native shopping experience. PWAs are faster and cheaper than full-fledged apps, making them ideal for many businesses.
• Omnichannel Experience: Connect your online and offline presence. Offer mobile app coupons usable in-store, have unified accounts across platforms, and track purchases regardless of channel.
• Social Commerce & Chatbots: Leverage social commerce features on platforms like Instagram and Facebook, and consider using eCommerce chatbots to assist customers and boost convenience.

3+ M-commerce Examples

SHEIN

SHEIN’s mobile app masters m-commerce. It boasts the brand’s entire trendy collection, a user-friendly search function, and app-exclusive discounts. The clean layout, visual appeal, and personalized recommendations based on purchase history encourage browsing and buying.

Hydro Flask

Hydro Flask‘s “compatible accessories” feature is a prime example of smart cross-selling. When a customer adds a water bottle to their cart, they instantly see recommended caps, increasing the average order value. Shopify merchants can leverage similar tactics with recommendation engine apps.

Allbirds

Allbirds proves Instagram’s power as a sales tool. They share eye-catching product photos on their profile, strategically linking them to their website for seamless purchase. The prominent price tag and readily available product details further streamline the buying journey.

Mobile Commerce Trends in 2024

Mobile commerce is booming, as I have said above, and staying relevant means offering seamless shopping experiences on mobile devices. Here are key trends:

• Mobile apps: They’re faster, more native, and offer a smoother checkout process compared to websites.
• One-click checkout: Save customers time and boost sales by pre-filling their information and letting them purchase with one click.
• Social commerce: Sell directly on social platforms like Instagram, Facebook, and TikTok, where your customers spend their time.
• Chatbots: Provide personalized shopping assistance and answer questions, enhancing both website and social commerce experiences.
• Personalized recommendations: Make it easier for mobile shoppers to find what they want by suggesting relevant products based on their browsing history and preferences.

Don’t forget to check out Eduma Mobile. It’s a complete LMS mobile app built with React Native technology. With Eduma Mobile, you have an impressively customizable LMS Mobile template to create your LMS Mobile App

Read More: The Future of Magento 2 for eCommerce Success

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