Many WooCommerce store owners focus on driving traffic but overlook a goldmine: optimizing the checkout process. With just a few small tweaks to your sales funnel, you can significantly increase your average order value and recover lost sales. Here are three simple but effective strategies you can implement.
1. Add an Irresistible Order Bump at Checkout
An order bump is a small, related offer presented directly on the checkout page, just before a customer clicks “Complete Purchase.” For example, when a customer buys a book, you could offer an accompanying workbook for just a few dollars. Because it’s a simple, one-click addition, its conversion rate is often very high and it’s a fantastic way to increase the value of a single transaction.
2. Maximize Profit with a Post-Purchase One-Click Upsell
Immediately after a customer completes their purchase—but before you show the “Thank You” page—present an exclusive upgrade offer. For instance: “Thanks for buying Course A! For a limited time, upgrade to the Complete Bundle for 30% off.” The customer can accept with a single click since their payment information is already saved, making this a frictionless way to secure a larger sale.
3. Win Back Sales with an Automated Abandoned Cart Sequence
Nearly 70% of all shopping carts are abandoned before a purchase is made. You can win back a significant portion of this lost revenue by setting up an automated email sequence. An email after one hour reminding the customer, and another after 24 hours (perhaps with a small discount code), is a powerful strategy to encourage them to complete their order.
Implementing these strategies is easier than ever with the right tools. For those looking to build these kinds of high-converting processes, here is a powerful solution for WooCommerce:
FunnelKit
FunnelKit Funnel Builder is a powerful WooCommerce plugin designed to help you build high-converting sales funnels directly on your WordPress site. Its goal is to simplify the sales process and maximize revenue by giving you full control over your checkout, upsells, order bumps, and post-purchase offers, all without touching a line of code.
This WordPress plugin is perfect for both beginners and experts. With its easy-to-use interface, you can design every step of your sales process visually.
Some of the standout features include pre-built funnel templates, advanced funnel analytics, A/B split testing for checkout pages, and integrations with popular payment gateways like Stripe, PayPal, Square, and more.
You can even customize the WooCommerce checkout experience for specific products, boost average order value with order bumps, and create tailored upsells based on customer behavior.
Interested in boosting your marketing campaigns? Try FunnelKit Automations to design custom WooCommerce emails, WordPress newsletters, and recover abandoned carts, helping you win back lost sales automatically and engage customers more effectively.
FunnelKit ensures that all data is protected while optimizing checkout pages for fast load times, reducing cart abandonment rates. Plus, their 24/7 support team is available to assist you whenever needed.
Start growing your store today by trying the free version of FunnelKit Funnel Builder, and see how easy it is to turn your WooCommerce store into a high-converting, fully automated sales machine.
