What Is a Good Open Rate for Email Marketing in 2026? (Benchmarks by Industry)
Source: Magnific A good open rate for email marketing in 2026 is 20% to 25% for most senders, though reported figures often look higher due to Apple Mail Privacy Protection (MPP) inflating ESP dashboards by 15 to 20 points. Averages also shift significantly by industry, list quality, and email type. …


















