Many businesses and blogs pay ghostwriters to write for them, so it is nothing new. Therefore, if you are looking for a ghostwriter to help keep your blog updated with quality content, that is okay. Moreover, you may even be making the best decision for your blog, especially when you know you don’t have the time to write yourself.
However, as great as the decision to hire a ghostwriter is, it is not often easy to find a good one. Meanwhile, the ghostwriter you hire will determine how much success your blog will achieve from here on out. Thus, you want to invest time and effort in doing adequate research before hiring a ghostwriter for your blog. In this article, therefore, we have rounded up some hiring tips and how to find a ghostwriter.
Table of Contents
What Are You Looking to Achieve?
Before you set out to look for a writer from a ghostwriter agency, first create a detailed description of your goals – the ghostwriter’s job description. As you create this, ensure you indicate clearly and as exhaustively as possible what you are looking for in content creation. That includes the brand niche or industry and what types of posts you want to publish. Also, determine how long and frequent the posts should be if they require metadata and keywords, and what experience level the writer should possess.
By detailing these goals, you can hire the appropriate ghostwriter who meets your expectations. Furthermore, you’ll save time having to sift through a long list of candidates who don’t meet your requirements.
Conduct an Interview
Once you have listed out your goals, go ahead and interview prospects; ensure it is comprehensive and detailed. First, set questions relevant to the job you’re hiring for; they help you know the candidate that can best capture your brand’s voice. Also, ensure the ghostwriter is willing the ropes of your brand, especially since they will be covering the posting tasks.
If you’re new to the hiring process and confused about how to hire a ghostwriter, you might not know what questions to ask. Ask about their writing style, how much they charge by word count per project, and how they manage writer’s block. Also, you might want to find out if they have written content for marketing or something similar.
Experience
Another factor to consider when hiring an author is their versatility and experience with ghostwriting in your niche. When hiring a ghostwriter, ensure they have experience in your industry to ensure a seamless transition. Even if they don’t have experience in your niche, are they willing to learn and be brought up to speed? If the answer is yes, they can learn to help you develop a strong, all-new content marketing strategy.
While you want someone with experience, you also don’t want to dismiss a brilliant ghostwriter without experience with your niche. That brilliance can be what your blog needs to be revamped as they review it with a fresh pair of eyes.
Knowledge of SEO
Hire an author with experience of how to optimize content for search engines. A ghostwriter for a blog should know how to use keywords and metadata to optimize their posts for SEO. The essence of search engine optimization is to ensure you are not just making content, but that your audience is seeing it. Using the right keywords and following SEO rules helps bring your blog among the top search results on Google and other search engines.
New Perspective
You indeed need a ghostwriter who can mimic your brand’s voice and writing style when writing. However, you also need an intuitive writer who can offer fresh perspectives and insights on the content they create for you. They can carry out professional observations and offer recommendations based on what they discovered. For example, a good ghostwriter can point out flaws or gaps in your marketing plan and offer ways to improve it.
By hiring someone who offers a fresh perspective, you inadvertently ensure that your content is consistent with your message. Moreover, they can always edit and revise the posts to fit your brand’s voice and personality.
Reachability
You do not want a ghostwriter you have to climb mountains and cross rivers to get in contact with. While being a ghostwriter means they don’t get any credit for the content they create for you. It doesn’t translate to you being unable to reach them when you need them or need to share strategies. Therefore, if you want to hire a ghostwriter, you can easily reach to rub minds together on how to push the blog forward.
A ghostwriter is different from a freelancer in that they follow your lead, helping you meet your blogging goals. All you have to do is give them instructions on how you want the content carved, intimating them with your preferences.
Conclusion
Knowing how to hire a reliable and trustworthy ghostwriter is essential to creating high-quality, high-ranking content for your blog. Therefore, do your due diligence on potential partners before you hire them. Also, you can get referrals to professional ghostwriting services; they have a network of reliable ghostwriters you can work with.
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