ThimPressThimPress ThimPress
  • Best Deals
    • Eduma | Education WordPress Theme $439 $69 Only!
    • Eduma Mobile – React Native LMS Mobile App for iOS & Android – $54 Only!
    • Sailing | Hotel WordPress Theme – $54 Only
    • LuxStay | Hotel & BnB WordPress Theme – $54 Only
    • Coaching | Life & Fitness Coaching WordPress Theme – $54 Only!
    • CorpTrain | Corporate Training WordPress Theme – $49 Only!
    • StarKid | Kindergarten WordPress Theme – $44 Only!
    • IvyPrep | Education & School WordPress Theme – $44 Only
  • LearnPress
    • LearnPress – LMS WordPress Plugin
    • LearnPress Store
    • LearnPress Add-Ons
    • LearnPress PRO Bundle
    • LearnPress Mobile App
  • Plugins
    • All
    • LearnPress Add-Ons
    • Create Courses Add-ons
    • Manager Courses Add-ons
    • Sell Courses Add-ons

    Plugins30

    LearnPress PRO Bundle
    LearnPress Semi-Pro Bundle
    LearnPress Semi-Pro Bundle
    WooCommerce add-on for LearnPress
    Certificates add-on for LearnPress

    LearnPress Add-Ons30

    LearnPress PRO Bundle
    LearnPress Semi-Pro Bundle
    LearnPress Semi-Pro Bundle
    WooCommerce add-on for LearnPress
    Certificates add-on for LearnPress

    Create Courses Add-ons8

    Paid Memberships Pro add-on for LearnPress
    Frontend Editor add-on for LearnPress
    Assignments Add-on for LearnPress
    Random Quiz add-on for LearnPress

    Manager Courses Add-ons14

    Certificates add-on for LearnPress
    Gradebook add-on for LearnPress
    Content Drip add-on for LearnPress
    Co-instructors add-on for LearnPress

    Sell Courses Add-ons6

    WooCommerce add-on for LearnPress
    Paid Memberships Pro add-on for LearnPress
    Stripe add-on for LearnPress
    2Checkout add-on for LearnPress
  • Best Themes
    • All
    • Education Themes
    • Hotel Themes
    • WordPress Blog & Magazine Themes
    • Free

    Themes28

    onelms education wordpress theme
    OneLMS – Education WordPress Theme
    home page academy
    AcademyLMS: The Renovation for eLearning WordPress theme
    education pack
    Education Pack: #1 Free Education WordPress Theme
    SaleMaster Shopify Theme
    SaleMaster – Creative Multipurpose Shopify Theme

    Education Themes20

    onelms education wordpress theme
    OneLMS – Education WordPress Theme
    home page academy
    AcademyLMS: The Renovation for eLearning WordPress theme
    education pack
    Education Pack: #1 Free Education WordPress Theme
    elearning
    Education LMS WordPress Theme – eLearning WP

    Hotel Themes4

    sailing
    Hotel and Resort WordPress Theme | Sailing
    hotel
    Hotel and Resort WordPress Theme | Hotel WP
    luxhotel hotel & bnb wordpress theme
    LuxHotel – Hotel WordPress Theme
    vacation wp
    Vacation WP – Hotel Booking WordPress Theme

    WordPress Blog & Magazine Themes3

    megabuilder
    Construction WordPress Theme for Industrial & Architecture | MegaBuilder
    magwp
    Mag WP | Magazine Newspaper Blog WordPress Theme
    magazette travel
    Blog & Magazine WordPress Theme | Magazette Magazine

    Free1

    education pack
    Education Pack: #1 Free Education WordPress Theme
  • Blog
    • Education & LMS
    • Marketing & SEO
    • Tutorials & Docs
    • WordPress Plugin Collections
    • WordPress Theme Collections
  • Our Service
    • Customization
    • Maintenance Service
    • Hosting Service
    • Advertise
  • Help Center
    • Support Forums
    • Ticket Center
    • Documentation
    • Knowledge Base
    • FAQs
    • Contact us
  • 0
  • Sign in

    Sign Up

    Are you a member? Sign in now

    Sign In

    Lost your password?

    Not a member yet? Sign up now

    Lost Password

    Please enter your username or email address. You will receive a link to create a new password via email.

    Are you a member? Sign in now

  • Best Deals
    • Eduma | Education WordPress Theme $439 $69 Only!
    • Eduma Mobile – React Native LMS Mobile App for iOS & Android – $54 Only!
    • Sailing | Hotel WordPress Theme – $54 Only
    • LuxStay | Hotel & BnB WordPress Theme – $54 Only
    • Coaching | Life & Fitness Coaching WordPress Theme – $54 Only!
    • CorpTrain | Corporate Training WordPress Theme – $49 Only!
    • StarKid | Kindergarten WordPress Theme – $44 Only!
    • IvyPrep | Education & School WordPress Theme – $44 Only
  • LearnPress
    • LearnPress – LMS WordPress Plugin
    • LearnPress Store
    • LearnPress Add-Ons
    • LearnPress PRO Bundle
    • LearnPress Mobile App
  • Plugins
    • All
    • LearnPress Add-Ons
    • Create Courses Add-ons
    • Manager Courses Add-ons
    • Sell Courses Add-ons

    Plugins30

    LearnPress PRO Bundle
    LearnPress Semi-Pro Bundle
    LearnPress Semi-Pro Bundle
    WooCommerce add-on for LearnPress
    Certificates add-on for LearnPress

    LearnPress Add-Ons30

    LearnPress PRO Bundle
    LearnPress Semi-Pro Bundle
    LearnPress Semi-Pro Bundle
    WooCommerce add-on for LearnPress
    Certificates add-on for LearnPress

    Create Courses Add-ons8

    Paid Memberships Pro add-on for LearnPress
    Frontend Editor add-on for LearnPress
    Assignments Add-on for LearnPress
    Random Quiz add-on for LearnPress

    Manager Courses Add-ons14

    Certificates add-on for LearnPress
    Gradebook add-on for LearnPress
    Content Drip add-on for LearnPress
    Co-instructors add-on for LearnPress

    Sell Courses Add-ons6

    WooCommerce add-on for LearnPress
    Paid Memberships Pro add-on for LearnPress
    Stripe add-on for LearnPress
    2Checkout add-on for LearnPress
  • Best Themes
    • All
    • Education Themes
    • Hotel Themes
    • WordPress Blog & Magazine Themes
    • Free

    Themes28

    onelms education wordpress theme
    OneLMS – Education WordPress Theme
    home page academy
    AcademyLMS: The Renovation for eLearning WordPress theme
    education pack
    Education Pack: #1 Free Education WordPress Theme
    SaleMaster Shopify Theme
    SaleMaster – Creative Multipurpose Shopify Theme

    Education Themes20

    onelms education wordpress theme
    OneLMS – Education WordPress Theme
    home page academy
    AcademyLMS: The Renovation for eLearning WordPress theme
    education pack
    Education Pack: #1 Free Education WordPress Theme
    elearning
    Education LMS WordPress Theme – eLearning WP

    Hotel Themes4

    sailing
    Hotel and Resort WordPress Theme | Sailing
    hotel
    Hotel and Resort WordPress Theme | Hotel WP
    luxhotel hotel & bnb wordpress theme
    LuxHotel – Hotel WordPress Theme
    vacation wp
    Vacation WP – Hotel Booking WordPress Theme

    WordPress Blog & Magazine Themes3

    megabuilder
    Construction WordPress Theme for Industrial & Architecture | MegaBuilder
    magwp
    Mag WP | Magazine Newspaper Blog WordPress Theme
    magazette travel
    Blog & Magazine WordPress Theme | Magazette Magazine

    Free1

    education pack
    Education Pack: #1 Free Education WordPress Theme
  • Blog
    • Education & LMS
    • Marketing & SEO
    • Tutorials & Docs
    • WordPress Plugin Collections
    • WordPress Theme Collections
  • Our Service
    • Customization
    • Maintenance Service
    • Hosting Service
    • Advertise
  • Help Center
    • Support Forums
    • Ticket Center
    • Documentation
    • Knowledge Base
    • FAQs
    • Contact us

Marketing & SEO

  • Home
  • Marketing & SEO
  • Why Does Mobile Marketing Matter So Much?

Why Does Mobile Marketing Matter So Much?

Article In Marketing & SEOBy Melissa Crooks - Posted July 19, 2021
  • Share
  • Facebook
  • Pinterest
mobile marketing

Everyone is aware of the concept of mobile app development and marketing. However, not many are aware of the term Mobile Marketing. Earlier, people used to sit on the desktop and browse the internet for online shopping. Now, mobile devices have taken over everything, including online shopping from mobile. According to a survey, more than half of all web traffic is from mobile.

To sustain in the cut-throat competition, you need to adopt and acknowledge all changes. Likewise, it is essential to consider mobile marketing in modern marketing tactics.

Table of Contents

  • So, What Is Mobile Marketing?
  • Types of Mobile Marketing Strategies You Need:
    • 1) Efficient Proximity Marketing
    • 2) Easy And Traditional SMS Marketing
    • 3) Ideal Social Media
    • 4) Accurate Location-Based Marketing
  • Why Do You Necessitate a Mobile Marketing Strategy?
    • Final Words

So, What Is Mobile Marketing?

Do you know the Mobile Marketing Definition? Efficient UX design, mobile-optimized websites, email, advertisements, social media apps, and so on come in Mobile Marketing. These alternatives integrate in this kind of marketing to reach out to the target audience through smartphones, tablets, and any other mobile devices. It is the best practice to involve optimizing marketing assets. So the users can easily read and operate on small screens. It’s easier for the customer to buy online or place an order with just a few clicks. Like we mentioned earlier, Mobile Marketing is an essential element of marketing. Although- Mobile Marketing is a comparatively new concept, the traditional principles still apply to this marketing.

For instance, you still need to conduct a survey on your audience and pick a buyer person for mobile devices and make sure their outcomes align with their objective demographics. Mobile Marketing is about making the right content in presence of the best audience at the right time.

Read more:  Use Of Artificial Intelligence More and more In Online Marketing

In addition, Mobile Marketing is full of ads- that you witness now and then on mobile smartphones, tablets, or other mobile devices. Mobile Marketing ad forms, customization, and methods can modify, as multiple social media platforms, mobile apps, and websites provide their personal unparalleled and tailored mobile ad opportunities.

Types of Mobile Marketing Strategies You Need:

There’s a variety of Mobile Marketing strategies to work on. The type that works ideal for your business will be based on your industry, budget, and target audience.

1) Efficient Proximity Marketing

Proximity marketing is a marketing approach similar to location-based marketing. It empowers you to utilize Bluetooth to know more about where possible customers exist and target them with relevant promotions.

It is all about marketing to the customer at the right place, at the right time, with highly compatible and personalized information. So it produces excellent results for businesses in order with the best-promoting tactics and tools.

Marketers over multiple verticals are now starting to understand that proximity marketing allows tremendous potential ahead simply delivering deals and coupons. These tools work excellently when they are utilized by brands to better know the requirements and demands of their customer base, as well as striking designs in purchasing behavior.

2) Easy And Traditional SMS Marketing

SMS marketing is also known as the marketing of text messages. In other words, it is text messaging marketing. This kind of marketing is a permission-based Mobile Marketing tactic where you assign advertisements, coupons, alerts, deals, and more accuracy to possible customers’ phones through text messages- which should be 160 characters or less.

Read more:  12 amazing ideas to generate customer leads on Facebook

It is a traditional marketing approach, yet it is a powerful mobile advertising strategy. The reason is because text messages have more deliverability, clear and higher engagement rates. As per the study, 98% of people read and open a text message within seconds. They are likely to respond within 90 seconds. That might be because of the use of the user as they have the phone with them most of the time. A notification will grab their attention most of the time.

Because text messages are pretty short, many marketers enter a link where receivers can get more data or a code that provides follow-up information. One best practice for SMS marketing is to ignore overusing it; the approach is most efficient for time-sensitive advertisements.

3) Ideal Social Media

Several smartphone owners utilize them to reach social media. More than 47% of people over the world are hooked on social media. All of the leading social media platforms have millions of users. So it does make sense to apply social media as one of the principal Mobile Marketing strategies.

Social media makes it effortless to build a private association with your customers through messages and comments. And you can secure your business more appealing with client referrals and characters. Though few app development companies want to concentrate on organic social media posts, frequently it’s simple to use social media promotion to ensure that you’ll lead the right customers.

4) Accurate Location-Based Marketing

Location-based marketing works the GPS function on smartphones to support marketers present advertisements and appropriate content as per the users’ locations. Sometimes we use location-based marketing as geolocation or geotargeting marketing.

Read more:  The complete guide to optimizing WordPress Robots.txt for SEO

According to a report, 83% of marketers experience more progress with improvements when they are location-based. This kind of marketing decision results in more engagement and better acknowledgment, because it is more relevant to where mobile users are and what they are performing.

Why Do You Necessitate a Mobile Marketing Strategy?

Android app development company requires a Mobile Marketing Strategy for the same purpose that you necessitate a network and wi-fi access – it is an era of such technology. No matter what city or country you are in, you will see people walking or talking on their smartphones. It would be fair to say people are on their smartphones all the time. According to the latest reports, 40% of users’ internet time has been consumed on mobile devices, which means simply ignoring the growth of mobile isn’t an alternative. 80% of mobile device time is used on apps, with entertainment apps gobbling up the most comprehensive percent of app time.

Final Words

Mobile Marketing is not going anywhere in the upcoming future. Whatever the size of your business, your capital, or your target audience, it’s necessary to your success. Most mobile users spend hours on the internet every single day. How you prefer to take advantage of this is up to you. Select wisely and act accordingly to it, you will surely get your success.

Read More: 10 Digital Marketing Tools That Will Make You Succeed

TAGS: app development companyapp marketingmarketingmobile app development companymobile marketing

Related Articles

ios app development
Blog

A Complete Guide To Develop iOS App Development

By Melissa Crooks - Posted August 5, 2021

Today, it has been over a decade since iOS entered the mobile app development market, and it has maintained its popularity. Everyone knows how successful iOS…

mobile app testing
Blog

Relevant Factors For Mobile App Testing

By kennethevans - Posted July 14, 2021

Do you know the relevant factors for Mobile App Testing? The development of the mobile application industry is touching the sky. The tech industry is quickly…

top app developers
Blog

How Apps Can Increase the Rate of Business Concentration?

By Melissa Crooks - Posted June 18, 2020

Mobile apps are the most important requirements of people for their society. It helps them in many ways to execute their work in an effective result….

eduma lms & education wordpress theme
Live Demo

More Info

Education WordPress Theme | Eduma
$69
coaching wordpress theme
Live Demo

More Info

Coaching | Coaching WordPress Theme
$59
CorpTrain Corporate Training WordPress Theme
Live Demo

More Info

CorpTrain | Corporate Training WordPress Theme
$49
sailing hotel
Live Demo

More Info

Hotel WordPress Theme | Sailing
$54
luxstay luxury hotel wordpress theme
Live Demo

More Info

Hotel & BnB WordPress Theme | LuxStay
$54
charitix nonprofit charity wordpress theme
Live Demo

More Info

Charitix | Nonprofit Charity WordPress Theme
$49
IvyPrep School WordPress Theme
Live Demo

More Info

IvyPrep | Education & School WordPress Theme
$44
resca restaurant wordpress theme
Live Demo

More Info

Restaurant WordPress Theme - Resca
$44

ADD-ONS FOR LEARNPRESS

  • Combo Read more

    LearnPress PRO Bundle

    $600.00 $249.99

    The next level of LearnPress - LMS WordPress Plugin. More Powerful, Flexible and Magical Inside

  • Combo LearnPress Semi-Pro BundleRead more

    LearnPress Semi-Pro Bundle

    $210.00 $159.99

    Series of five most wanted premium LearnPress Add-ons. Compact but Fabulous.

  • Add to cart

    WooCommerce add-on for LearnPress

    $49.99

    Easy to connect WooCommerce to your LMS website, easy to sell your courses online.

  • Add to cart

    Certificates add-on for LearnPress

    $39.99

    Add Drag & Drop certificates builder as well as select designed certificates templates for each LMS course.

  • Add to cart

    Gradebook add-on for LearnPress

    $39.99

    Track process and result of students in each LMS course. Allow to export the gradebook to CSV.

  • Add to cart

    Paid Memberships Pro add-on for LearnPress

    $39.99

    Creates subscriptions and manage subscription levels. Allow to buy courses via subscriptions.

Logo Footer

We provide not only clean & modern WordPress Themes, we are also making sure every WordPress Themes we made must be high performance and optimized for SEO.

Company
  • Privacy Policy
  • Terms & Conditions
  • Refund Policy
  • Item Support Policy
Affiliate
  • Become an Affiliate
  • Affiliate Terms & Policies
Support
  • Documentation
  • Forum
  • How to get help
Product
  • Plugins
  • Themes
  • Advertise
FIND US ON
  • Facebook
  • Twitter
  • Envato
  • Youtube
Designed by ThimPress. Powered by WordPress.
DMCA.com Protection Status
  • Terms & Conditions
  • Documentation