With online stores or eCommerce platforms, getting a new customer is expensive. Keeping an existing customer is much more profitable. Big brands know this. They use loyalty programs to reward customers and keep them coming back.
You can do the same for your store. A WooCommerce points and rewards plugin is the tool you need. It helps you create a program to reward customers for actions like making a purchase, writing a review, or referring a friend. Customers earn points they can exchange for discounts or other benefits.
This simple system encourages repeat business and builds true customer loyalty. But which plugin is right for you? We review the 7 best WooCommerce points and rewards plugins to help you decide.
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Top 7 WooCommerce Points and Rewards Plugins
We tested many plugins to find the best options for different store needs. Here are our top 7 choices.
1. RewardsWP

- Overview: This plugin focuses on one thing and does it very well: referral programs. It’s built by the same team as the popular AffiliateWP plugin. It helps you turn your loyal customers into your best marketers.
- Key Features:
- Dual Reward System: Gives a reward to both the person referring and the new customer.
- Simple Setup: You can start your referral program in just a few minutes.
- Easy Sharing: Customers get a unique link they can share on social media or email.
- Reliable Tracking: Automatically tracks all referrals to ensure rewards are correct.
- Pricing: Starts at $79.60 per year. There is no free version.
2. Loyalty Program by Advanced Coupons

- Overview: This is a complete loyalty solution built inside a very powerful coupon plugin. It’s a great choice if you want one tool to manage all your store’s promotions, from BOGO deals to a full points system.
- Key Features:
- Reward Multiple Actions: Give points for purchases, writing reviews, or even commenting on blog posts.
- Easy to Use: A setup wizard helps you launch your program quickly.
- Clear for Customers: Shows customers their point balance and how to redeem them.
- Works with All Coupons: As a loyalty points rewards and referral plugin for WooCommerce, it combines points with advanced coupon rules.
- Pricing: Starts at $99.50 per year for the plan that includes the loyalty program.
3. FunnelKit Cart

- Overview: FunnelKit Cart uses rewards in a different way. It’s a sales funnel builder that adds rewards directly to the shopping cart. The goal is to encourage customers to spend more in their current order to unlock a prize.
- Key Features:
- Milestone Rewards: “Spend $10 more to get free shipping” or “Spend $50 to unlock a free gift.”
- Visual Progress Bar: A bar in the cart shows customers how close they are to the next reward.
- Three Reward Types: You can offer free shipping, a discount, or a free product.
- Pricing: Starts at $99.50 per year. A free version with limited features is available.
4. YITH WooCommerce Points and Rewards

- Overview: This is a popular and very flexible WooCommerce points and rewards plugin from a trusted developer. It gives you a lot of control over every detail of your program, making it great for established stores with specific needs.
- Key Features:
- Flexible Point Rules: You can set exactly how points are earned (per dollar, per product, etc.).
- Extra Point Actions: Reward customers for birthdays, new-user registration, or product reviews.
- Email Notifications: Automatically sends emails to customers about their point balance.
- Manual Point Editing: You can easily add or remove points from any user’s account.
- Pricing: € 139,99 per year.
5. Points and Rewards for WooCommerce

- Overview: If you are on a tight budget, this is the plugin for you. It is the best WooCommerce points and rewards plugin free download we found. It includes many features that are normally only in paid plugins.
- Key Features:
- Very Generous Free Version: Includes points for sign-ups, purchases, and more.
- Reward Past Orders: A great feature that lets you give points to loyal customers for their old orders.
- User Levels: Create “badges” or levels (like Bronze, Silver, Gold) to reward top customers.
- Easy Redemption: Customers can easily apply points in the cart or at checkout.
- Pricing: Free. A Pro version with more features (like point expiration) is also available.
6. WPLoyalty

- Overview: WPLoyalty is designed to be fast and easy. It is perfect for store owners who want a powerful program without a complicated setup. It includes pre-built reward “campaigns” that you can start using immediately.
- Key Features:
- Pre-built Campaigns: Instantly launch rewards for birthdays, writing reviews, or spending a certain amount.
- Loyalty Tiers: Create levels to encourage customers to spend more to earn points faster.
- Flexible Rewards: Offer percentage discounts, fixed-price coupons, free shipping, or free products.
- Point Expiration: Set an expiration date for points to encourage customers to use them.
- Pricing: Starts at $84 per year. A free version is also available.
7. WooCommerce Points and Rewards

- Overview: This is the official WooCommerce points and rewards plugin from WooCommerce.com. It is simple, stable, and integrates perfectly with your store. It does the basic job of awarding and redeeming points extremely well.
- Key Features:
- Simple and Clean: The settings feel like a native part of WooCommerce.
- Easy Point Value Setup: Clearly define how much points are worth (e.g., 100 points = $1 discount).
- Manage Customer Points: A simple dashboard lets you see and change any customer’s point balance.
- Set Discount Limits: You can control the maximum discount a customer can apply using points.
- Pricing: $179 per year.
Which Plugin Is Best for You?
All of these WooCommerce points and rewards plugins are good, but the best one depends on your goal:
- For the Best Referral Program: Choose RewardsWP.
- For the Best All-in-One Program: Choose Loyalty Program by Advanced Coupons.
- For the Best Free Option: Choose Points and Rewards for WooCommerce.
Adding a loyalty program is a smart investment. It is a proven way to build a community, increase sales, and keep your customers happy for a long time.
Conclusion: A Smart Investment
Choosing a WooCommerce points and rewards plugin is more than just adding a new feature; it is a smart investment in your store’s future. It provides a simple, automated way to show customers you value them. This builds the long-term loyalty that separates successful stores from the rest.
While all the WooCommerce Plugins on this list are excellent, Loyalty Program by Advanced Coupons offers the best all-around features. If your main goal is word-of-mouth marketing strategies, RewardsWP is the perfect specialist tool.
Start by choosing one, set up a simple program, and watch as your one-time buyers turn into a loyal community.
Frequently Asked Questions (FAQs)
1. What is a WooCommerce points and rewards plugin?
A WooCommerce points and rewards plugin is an extension for your online store. It lets you create a loyalty program. You can give customers points for actions like purchases or reviews. Customers can then use these points for discounts or other rewards.
2. How do I add a loyalty program to my WooCommerce store?
The easiest way is to use a plugin from this list. You install the plugin, follow its setup guide to decide how many points to give, and then tell your customers about your new program.
3. Can I find a good WooCommerce points and rewards plugin free download?
Yes. The "Points and Rewards for WooCommerce" plugin by WPExperts is an excellent free option. It offers many features, including rewarding past orders, which many paid plugins do not.
4. What is the difference between a loyalty plugin and a referral plugin?
A loyalty plugin (like YITH) rewards customers for many actions (purchases, reviews, etc.). A referral plugin (like RewardsWP) focuses only on rewarding customers for bringing new customers to your store. Some loyalty plugins include basic referral features.
5. Are WooCommerce points and rewards plugins effective?
Yes. When set up correctly, they are very effective. They give customers a clear reason to shop with you again instead of a competitor. This increases customer retention and the total value of each customer.
Read more: How to Setup a WooCommerce Rewards Program in Minutes
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