You don’t have much time to convert a visitor into a customer when they check out your website’s homepage. An unresponsive site with a poor layout will only encourage visitors to make a quick exit. But a homepage that’s logically designed and attractive can invite visitors to look further into what you’re offering.
Read on to discover the 11 homepage elements that will help increase service inquiries. We’ll also include a few tips to make these elements come to life in WordPress.
1. A Compelling Headline
While you don’t want overly wordy headlines, you do want a headline that indicates your service offerings. Be as clear as possible, so there’s no ambiguity about what you can do.
Use words that show you are quick and responsive, or that refer to the industry you represent, like HVAC. Use a Heading block in WordPress to keep the text obvious, and have a trusted person check the phrasing for clarity.
2. A Subhead with Additional Details
The header grabs a visitor’s attention, and the subhead delves a little deeper. Use the subhead to present distinguishing features of your business. And introduce keywords to help your SEO strategy.
Maybe you’re available for service 24 hours a day, or perhaps you offer free estimates. In WordPress, use a Paragraph block so all of the text stays organized.
3. A Catchy Primary CTA
On your homepage, use your primary call-to-action (CTA) to nudge visitors toward the next steps. If you offer plumbing services, for instance, include text along the lines of “Get a Free Quote.”
Make it as easy as possible for visitors to book an appointment or fill out a form without needing to scroll. Use eye-catching colors and a button that’s hard to miss.
4. An Effective Secondary CTA
For anyone not ready to book an appointment or get an estimate, give them a secondary CTA. Invite visitors to learn more, check out reviews, or view pricing options through an additional link. A smaller button with softer colors can seem less intimidating.
5. Easy Mobile Access
Remember that many people will access your site via their mobile devices. Give them one-tap access through a telephone link.
Place this access point near your CTA or in your header for ultimate visibility. In WordPress, you may be able to use sticky headers so the one-tap access is constantly available.
6. A Quick Contact Form
No one wants to input information into a long and tedious form. Instead, keep your forms short.
Only request key information, such as a visitor’s name and contact information. In WordPress, stick with five or fewer fields so visitors aren’t intimidated.
7. Proof of Quality
You can share information about your credentials and experience, but social proof often has more impact. Make sure your homepage has testimonials from happy customers, reviews, and ratings visible.
A well-crafted homepage, such as the site for West Coast Trial Lawyers, will showcase social proof and proven results immediately to earn visitors’ trust. Boost credibility by including actual names and photos with reviews.
8. A List of Credentials and Awards
Build trust by showing visitors that you have essential licenses and insurance coverage. Also, include any unique industry-recognized credentials or awards. If you have badges from credentialing agencies, use Image blocks to display them easily.
9. A Quick Overview of Services
Too many details on a homepage can seem overwhelming. Only provide key information about what you offer. Stick with a sentence or two per description, and use Columns in WordPress to maintain structure.
10. Obvious Location Details
Don’t keep visitors guessing about your location. Be upfront about where you are so visitors know if they’re within your service area.
You can mention your city or county in the header or footer. Even better, add a Google Map for more precise location information.
11. A Section of FAQs
You can ease visitors’ concerns by providing an FAQs section. In this area, answer common questions regarding estimates, experience, and services. An Accordion block in WordPress can help this portion of your site look neat and organized.
Build a Better Homepage
You can convert more visitors into customers with a strong homepage. Clearly indicate what you offer, provide contact information, and show examples of your success. List credentials and provide a concise overview of your key services.
When you create a homepage with a clear layout and well-chosen text, you’ll lay the foundation to grow your business.
