Currently, one of the best ways to promote your website is to have an online presence. Compared to other means of marketing, creating a website and business accounts on social networks cost a lesser amount of money. Although it is an activity that requires time, and you must have prior planning before deciding to create accounts on social networks.
Another powerful form of marketing is the creation of a blog that publishes content continuously. Although it offers great advantages, and internet marketing companies and platforms use this strategy, it is not a decision that should be taken lightly. You must have the necessary time to research and write content. In addition to all the previous planning, you must establish an effective strategy.
However, if you are sure you have the time to keep an updated blog and promote it on social networks, we help you achieve this by mentioning some of the most common mistakes you should avoid in your content marketing strategy.
Not knowing the interests of your audience
You can be a good copywriter, but if your content is still not relevant to your audience, then your blog may not have many visits. Before choosing any topic for a new article, it is important that you think carefully about who your audience is and what their characteristics are. By establishing this series of features, you have a clearer idea about your audience, as well as the type of language they use.
Knowing how your audience communicates is essential to be able to create content aimed at them. Analyzing your potential readers also allows you to know what are the topics of interest so that you can use this data to improve the selection of content that you will create for them.
Confusion about the objectives of your strategy
Apart from knowing your audience to be able to create content that is interesting to them, you must be clear about the ultimate goal of this content. It should be read by visitors and attract more traffic to your site, but you must determine the main reason why you decided to create content continuously in the first place is.
Clearly establishing what your goals are will allow you to differentiate what type of content and topics are most likely to be successful, as well as being more aware of the benefits that continuous creation of content relevant to your business can bring. Additionally, defining the objectives of your strategy allows you to know the data to examine to know if your content is generating the response you expect from your audience.
Focusing only on advertising content
It’s easy to think that when writing content, you should promote your product or service. However, this type of advertising is not very well received by the public because it creates distrust. Instead of dedicating articles to talk about your company and the excellent services you offer, focus on creating content that is really interesting for your audience.
With that content, in one way or another, you can relate it to the service you offer. Anyway, when selecting the topics of your blog, you should consider not only your audience but also the objectives of your business. So it is easy to link each of your articles with the heading of your business or app development company.
An effective technique is to develop a topic of interest for your users and, in the end, make a quick mention of your products or services. Of course, the services you offer have to be directly related to the subject of the article so that the link can be made naturally. In the same way, it is advisable not to use this technique in all your articles, but to choose carefully in which ones you can mention them.
Failure to include images or divide the text into sections
You must ensure that your articles not only present good writing but also contain topics that are really interesting to your audience. There are many other details that you should keep in mind, such as making sure you divide your content into paragraphs and sections so that readers can locate parts of the article more easily and even read only the content or section that interests them most.
To create more visual breaks, it is a good idea to add images to your articles and even videos, if possible. Many platforms have started adding animated GIFs as well, and there are even articles where most of the content is visual due to the use of infographics. Using both images and any other type of visual or multimedia content will help you get the attention of your customers more easily. If, when opening an article that interests them, they only see text in large paragraphs, they may decide not to read it because it appears to be a dense text, even if it is not. To avoid situations like this, it is necessary that you balance the volume of text and images of your articles to make them more attractive.
Before you start writing articles for your blog, you need to think carefully about your content marketing strategy and set your main goals, as well as the type of content that can help you reach your target audience. It would also be ideal for you to set the days when you plan to publish content because, in a blog, users expect continuous publications. The ideal would be once a week, but if you are quite busy, it could be every 15 days.
When you have this essential data for your content marketing strategy, you can start researching topics for later writing.