Social media networks and SEO services sound very dissimilar but believe it or not, they do impact each other in more ways than you could think. SEO or search engine optimization decides your website’s visibility and reaches, social media is where you can optimize your content and get more views. Both these platforms work in different ways to achieve the same goal- i.e. to improve your web presence. Let’s see how SEO has an impact on your social media following and how you can boost it further;
All about SEO Services
SEO services enable major search engines like Google to identify your content and promote it by placing it at the top of their search results. This means that your website would be among the first things that would pop on the web browser of an average user searching for services relevant to you. Most people only stick to the first page of the search results as the most credible web content is featured first.
Now, social media might not have as impressive an impact on your web performance, but it isn’t something you can altogether ignore as well. Social media doesn’t directly contribute to SEO, but it can in subtle ways influence the web browser to check your website and buy your services.
Social Media Services
Ecommerce is not taking up social media platforms like Facebook and Twitter, using these platforms to market their web stores and make more sales. Even Facebook has a dedicated marketplace where buyers and sellers can connect and transact. Other platforms like Instagram and Pinterest may get you more exposure, and with effective social media marketing services, you can widen the scope and scalability of your business.
How Does a Digital Marketing Agency Help?
You can either take up the task of improving the website’s rank and social media presence yourself or hire an agency to do it for you. With a digital marketing agency at your disposal, you get effective facebook marketing services, page boosting techniques and other actionable advertising options. Also with a team of experts to analyze and formulate these policies for you, the businessman is not free to concentrate on the other areas of the website that need his attention.
Hiring an Ex SEO Company- Is It Worth it?
Short answer: No.
Long answer: SEO companies help expand the page’s reach and ranking across search engines. By hiring an incompetent SEO service, you don’t get any positive results. You are only wasting your time and money with hiring a company that needs SEO advice itself!
Picking the right SEO Company is crucial for the success of your business. Pick an agency that has a solid online reputation. You can even check the customer reviews and ratings across other platforms to get a better idea about how authentic and legitimate they are.
Social Media or SEO- Why Not Both?
SEO, when backed up by a strong social media game, can work wonders for your business. If you consistently post, tweet or use the right hashtag for your content, it might get picked up by Google and indexed in its databases. The frequency and quality of the content play a huge role in determining how well it would fare on search engines.
Make your content as relevant as possible. Cater to what the people want; learn how to read the market trends and customer preferences. Incorporate the right keywords and links in your contents, link your social media profiles to the website for the customers to reach out to you- there are endless ways for you to be noticed on the internet if only you know where to start!