Nowadays the presence on the internet has become something essential for companies. Digital marketing specialists support going one step further: blogging.
If you are wondering what are the benefits of blogging for marketing and weighing whether they would be worth taking the trouble to start a blog or not. Well, 88% of companies are already using blogs as a content marketing strategy and 43% of them even declared that blogs are their most important source of traffic.
Marketers who prioritize blogging as a digital marketing strategy manage to generate positive ROI more easily than competing companies. Blogging is also an incredibly profitable marketing strategy. Add a blog to your website with a minimum of effort and you will see in a very short time how traffic to your website increases and by extension, your sales.
Benefits of blogging
It all comes down to blog-based content marketing increasing the visibility of the product or service. You get visits and clients both within your channel and in a cross way with other marketing channels. Here we will delve into how it works in each case.
How it works within your own channel
Blog posts function as your own form of brand advertising and as an update to the entire online presence of your business.
Obviously, the main benefit is that blogging helps drive traffic to your website.
- The value of SEO: A blog is a dynamic element of a website. It is updated from time to time and Google recognizes these changes. The contact details or the Legal Notice remain static for a long time and this does not improve the visibility of the company
This is where blog posts come in. Each is an opportunity to incorporate SEO keywords and drive organic traffic to your website. Not only will it appear as a result in search engines, it will also indicate to algorithms that your site is active and should appear higher in search results. The lower it is, the less likely consumers are to access the web. And search engines are responsible for driving much of the traffic to the web. It is necessary to take into account the SEO strategy to increase this visibility and blogging is one of the main means to achieve it.
The content gives users reason to visit the website regularly. The more visitors you have to your site, the more potential there is for profit. Traffic to a web page equals potential customers. Therefore, it will greatly influence how many benefits you get at the end of the year.
The blog can be a natural extension of product announcements. By making your service or product the subject of your posts, you can use it as an opportunity to directly inform your prospects of what it offers, how it works, and why they should purchase or contract your services.
Enough information needs to be added for consumers to become customers. The amount of effort you put into making content attractive can also be a deciding factor in deciding whether to buy or not.
Use these tips to get started with an engaging content marketing strategy:
- Links – Include several links that take customers to your online store, other publications or pages on your site to continue accumulating clicks.
- Keywords – Remember to use them in every blog post. Publish and deliver compelling, clear content for optimal SEO performance and improved organic rankings.
- Promotion – Highlight new products or use them as a digital portfolio of work done. So potential customers will know what you do without a doubt.
Every post you write is archived on their website. New post content may generate new interest. Its benefits do not have an expiration date since they remain on the web for the life of it. While you can get the most views and leads in the first few days of a post’s life, it will still be in search results. Your performance will then be ranked in search engines and will allow prospective prospects to access the publication from that point on. Therefore, they are not unique investments but rather stable. Posts that continue to provide value are called composite posts. Timeless content is very likely to become more complex. In fact, a single post can generate six times more traffic than six separate blog posts.