The other day I wrote an article about how to practice SEO for beginners. That article includes methods such as Keyword Research, Content Creation, On-page SEO, and Technical SEO. Those methods require you to use a combination of paid tools, so today I will introduce to you a free SEO tool with unlimited uses – Google Bard.
Let’s find out how to use Google Bard for SEO.
Table of Contents
What is Google Bard?
Google Bard is a great language model of Google AI. Google Bard is trained with a huge text and code data set. It can generate text, translate languages, write different types of content, and answer your questions in an informative manner.
Google Bard is still in development, but it has learned how to perform many types of tasks, including:
- Google Bard will do its best to follow your instructions and thoughtfully complete your requests.
- Google Bard will use its knowledge to answer your questions in a comprehensive and informative way, even if they are open-ended, challenging, or strange.
- Google Bard will create different creative text formats for text content, like poetry, code, scripts, music clips, emails, letters, and more.
How to use Google Bard for SEO?
As I said in the beginning, when practicing SEO we will focus on the most basic things such as Keyword Research, Content Creation, On-page SEO, and Technical SEO. So, what role can Google Bard play in these methods? Let’s find out with ThimPress now.
Keyword Research using Google Bard
Google Bard is still under development, but it is significantly improving its ability to access online information sources, including Google’s Search Engine. This means that using Google Bard for Keyword Research is completely possible.
In fact, Google Bard has several advantages over free keyword research tools:
- Data accessibility. Google Bard can access and process a much larger dataset of information than free keyword research tools. This means that it can provide you with more comprehensive and up-to-date keyword data.
- Understand the context. Google Bard can understand the context of your queries and provide you with more relevant keyword suggestions.
- Suggest long-tail keywords. Google Bard can generate long-tail keywords and keyword phrases that you may not have thought of on your own.
- Unlimited number of uses. With SEMrush and Ahrefs, you are limited to a certain number of keyword searches per day or month, and the free versions of these tools often provide outdated or limited data. With Google Bard, you can perform as many keyword searches as you want, and the results are always up-to-date.
- Less comprehensive data. Google Bard is still under development, and its database of keyword data is not as comprehensive as SEMrush and Ahrefs. This means that Google Bard may not be able to provide you with as much data for certain keywords, especially long-tail keywords.
- Less sophisticated features. SEMrush and Ahrefs offer a wider range of sophisticated features for keyword research, such as keyword difficulty analysis, keyword gap analysis, and competitive analysis. Google Bard does not currently offer these features.
- Less user-friendly interface. The Google Bard interface is still under development, and it is not as user-friendly as the SEMrush and Ahrefs interfaces. This can make it difficult to find the specific data that you need.
Although there are disadvantages, you can still use Google Bard effectively if you effectively use prompts that Google Bard can understand and respond to in the best way. Moreover, we also have a post on the best ways to use Google Bard. Check it out to learn more about how to use Google Bard effectively.
In addition, there are tips you should apply when using Google Bard for Keyword Research such as:
- Be specific in your queries. The more specific you are, the more relevant and accurate the keyword suggestions will be.
- Use context in your queries. Tell Google Bard about your website, your industry, and your target audience. This will help Google Bard to provide you with more relevant keyword suggestions.
Content Creation using Google Bard
Google increasingly evaluates content as user-oriented as possible. That means the content you create must solve what users are looking for. Google Bard is probably the best option that you should use to create content or suggest content for you.
Here are some specific ways in which Google Bard can help you to create user-oriented content:
- Generate content ideas based on user queries. Bard can generate content ideas based on the queries that users are searching for in Google Search. This can help you to identify topics that are of interest to your target audience and that are likely to be relevant to their needs.
- Write content that is tailored to the user’s intent. Bard can write content that is tailored to the user’s intent. This means that Bard can understand whether the user is looking for information, trying to complete a task, or looking to be entertained.
- Write content that is clear, concise, and easy to read. Bard can write content that is clear, concise, and easy to read. This is important because users are more likely to engage with content that is easy to understand.
- Write content that is informative and helpful. Bard can write content that is informative and helpful. This is because Bard has access to a vast amount of information and can synthesize and present it in a way that is easy for users to understand.
Google Bard can write a lot of content for you, including:
- Blog posts and articles about your products or services
- Product descriptions
- Landing pages
- How-to guides
- Case studies
- Customer testimonials
- Industry news and trends
- Any other type of content that is relevant to your target audience
Despite its many advantages, there are also some disadvantages to using Google Bard for Content Creation. These include:
- Bias. Google Bard is trained on a massive dataset of text and code, which may include biased data. This means that Bard’s output may sometimes be biased, particularly when it is generating content on sensitive or controversial topics.
- Inaccuracy. Google Bard is still under development, and it is not perfect. It can sometimes generate inaccurate or incomplete information. It is therefore important to carefully review and edit any content that Bard generates before publishing it.
- Plagiarism. Google Bard can generate content that is similar to existing content, which could lead to plagiarism.
Here are some tips to minimize the downsides of using Google Bard for Content Creation:
- Be aware of bias. Be aware of the potential for bias in Bard’s output, and carefully review and edit any content Bard creates before publishing it.
- Check accuracy. Check the authenticity of all information Bard creates, especially about numbers and times.
- Avoid plagiarism. It is important to carefully review any content that Bard generates to make sure that it is original. You can use a variety of plagiarism detection tools to check Bard’s output for plagiarism.
On-page SEO using Google Bard
Google Bard can be used to improve on-page SEO in a number of ways, including features like optimizing meta tags, content structure, and generating useful content for featured snippets. Details:
- Generate keyword-rich content. Bard can be used to generate content that is rich in relevant keywords. This will help your website to rank higher in search engine results pages for those keywords.
- Optimize title tags and meta descriptions. Bard can be used to generate optimized title tags and meta descriptions for your website pages. This will help your pages to appear more attractive in SERPs and encourage users to click on them.
- Improve the structure and readability of content. Bard can be used to improve the structure and readability of your content. This will make it easier for users to understand your content and for search engines to index it correctly.
- Generate content for featured snippets. Bard can be used to generate content that is optimized for featured snippets. Featured snippets are short excerpts of content that appear at the top of SERPs for certain search queries.
Our team at ThimPress conducted an experiment with Google Bard, providing it with multiple paragraphs of text and asking it to generate SEO-compliant headings, titles, and meta descriptions. The results were remarkably consistent with SEO checklist guidelines.
The disadvantages of Google Bard when used to optimize On-page SEO are the same as the disadvantages of Content Creation. You must fact-check and edit all content generated by Google Bard before publishing it.
Technical SEO using Google Bard
It may sound absurd, but Google Bard is a very effective tool for technical SEO. The technical field is not easy for SEO beginners and can be confusing. Google Bard is like a dictionary that can help you in every step of technical SEO.
You can ask Google Bard how to use the main functions in Google Search Console, how Google Analytics 4 works, and how to create and submit robots.txt files according to your own needs, you can even ask Google Bard to break down the problem further in case you don’t clearly understand the technical methods and algorithms involved. Details:
- Google Search Console is a free tool from Google that helps you understand how your website is performing in Google Search. Bard can explain the different features of Search Console and how to use them to improve your website’s visibility and performance.
- Google Analytics 4 is the latest version of Google’s analytics platform. It provides insights into how users interact with your website across all devices and channels. Bard can explain the key concepts of Google Analytics 4 and how to use it to measure your website’s performance and identify areas for improvement.
- A robots.txt file is a text file that tells web crawlers which pages on your website they can and cannot access. Bard can help you create a robots.txt file that meets your specific needs.
- If you’re having trouble understanding a technical concept or algorithm, Bard can help you break it down into simpler terms. Bard can also provide examples and analogies to help you understand the concept more easily.
Here are some examples of questions you can ask Google Bard for technical SEO:
|Google Search Console
|Google Analytics 4
|How do I add my website to Google Search Console?
|How do I set up Google Analytics 4 for my website?
|What is a robots.txt file?
|How do I check my website’s performance in Google Search?
|What are the key metrics to track in Google Analytics 4?
|How do I create a robots.txt file?
|How do I identify and fix crawl errors?
|How do I create custom reports in Google Analytics 4?
|How do I submit a robots.txt file to Google?
|How do I submit a sitemap?
|How do I use Google Analytics 4 to improve my website’s performance?
|How do I use a robots.txt file to prevent Google from crawling certain pages on my website?
|How do I use Google Search Console to improve my website’s SEO?
|How do I integrate Google Analytics 4 with other Google products, such as Google Ads and Google Search Console?
|How do I troubleshoot problems with my robots.txt file?
Here are some of Google Bard’s weaknesses when it comes to technical SEO:
- Limited knowledge of specific Google products and features. Bard is a great language model but it is not a replacement for the official Google documentation. Bard may not be able to answer all of your questions about Google Search Console, Google Analytics 4, or robots.txt files completely and accurately.
- Can’t take action in Google products. Bard can provide you with information about Google products and features but cannot take action on your behalf. For example, Bard can’t add your site to Google Search Console or submit a robots.txt file to Google.
- Difficulty understanding complex technical concepts. Bard is still under development and may have difficulty understanding complex technical concepts. If you ask Bard a question about a highly technical topic, it may not give you a satisfactory answer.
However, it is important to keep in mind its limitations. If you need help with a specific task or if you have a question about a complex technical concept, it is always best to consult Google’s official documentation or contact Google support.
Google Bard vs. ChatGPT: How are they different?
Google Bard and ChatGPT are both powerful AI tools that can be used to support SEO efforts. However, there are some key differences between the two tools that users should be aware of when choosing which one to use.
|Access to current information
|Limited to data collected before 2022
(might be updated in the future)
|1. Has access to Google Search and Keyword Planner data, which can be helpful for generating relevant and informative content.
2. Can be used to create a variety of different types of content, including blog posts, articles, product descriptions, and even code.
3. Is still under development, but Google is actively investing in the tool and adding new features all the time.
|1. Is already available to the public and is relatively affordable to use.
2. Is very good at generating natural language that is indistinguishable from human-written text.
3. Can be used to create a variety of different types of content, including blog posts, articles, product descriptions, and even creative content like poems and stories.
|1. Is not yet available to the public (experiment), and there is no timeline for when it will be released.
2. May be more expensive than ChatGPT, once it is released.
|1. Does not have access to Google Search and Keyword Planner data, so it can be more difficult to generate content that is optimized for search engines.
2. Is still under development, and there have been some reports of it generating inaccurate or misleading information.
|Can generate informative and comprehensive content, optimize titles and meta descriptions
|Can generate engaging content that may attract more clicks
So, both Google Bard and ChatGPT can be used for SEO, but they have different pros and cons. Bard is better at generating comprehensive and informative content, while ChatGPT is better at generating engaging content.
Here are some specific examples of how Bard and ChatGPT can be used to most effectively support SEO:
- Generate informative and keyword-rich blog posts
- Optimize titles and meta descriptions for search engines
- Write product descriptions that are both informative and persuasive
- Create engaging social media posts
- Generate creative and attention-grabbing headlines
- Write engaging product descriptions that focus on the benefits to the customer
- Write compelling call-to-actions
- Generate ideas for new blog posts and social media content
The best way to choose between Bard and ChatGPT for SEO is to consider your specific needs and goals. If you need to generate comprehensive and informative content, then Bard may be a better choice. If you need to generate engaging content that may attract more clicks, then ChatGPT may be a better choice.
Through this article by ThimPress, you have surely learned how to use Google Bard for SEO. We have also provided specific examples to solve your problem. Although Bard is still under development, we believe that it will continue to be a valuable tool for SEO professionals.
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