Melissa Crooks

Melissa Crooks is Content Manager who writes for Hyperlink InfoSystem, a mobile app development company in USA, UK and India that holds the best team of skilled and expert app developers. She is a versatile tech writer and loves exploring latest technology trends, entrepreneur and startup column.
beyond google advertising in search engines

Advertising In Search Engines: Which Should You Use?

Advertising In Search Engines is relatively modern and, for whatever reason, is almost exclusively associated with Google. However, there is life beyond, and far more abundant than it may seem at first. When we talk about SEM, what we usually refer to is advertising in search engines; paid advertisement. Although…

submit a wordpress website to google search

How To Submit A WordPress Website To Google Search?

WordPress is the open-source content management system used to build the website. It comes with many advantages like plugin compatibility for different functionalities, etc. WordPress comes with an easy-to-use interface and is especially best for bloggers to publish posts easily as well as Submit A WordPress Website to Google Search. …

how to improve the conversion rate of your wordpress site

What is Conversion Rate, and How can it be Improved?

The percentage of website visitors that complete a desired activity, such as completing a purchase or filling out a contact form, is referred to as the conversion rate. In other words, it assesses how well a website converts visitors into leads or consumers. A key component of digital marketing is…

app development mistakes

Some Costly App Development Mistakes That You Should Avoid

This article discusses some of the costly app development mistakes that inexperienced mobile app development companies often make and how to avoid them. Unfortunately, these mistakes are very simple and it costs next to nothing to avoid them. Here are some of them. You should avoid every one of them…

social media shares

5 Effective Ways To Increase Your Social Media Shares

Do you know anyone who doesn’t use any form of Social Media Shares? To spread the word about your website, blog, or brand, you might definitely use such platforms. People underestimate the power of social media often. They assume that people would just use them to post a photo of…

wordpress web development

What is The Future of WordPress Web Development?

Before now, the administration of WordPress was nothing to write home about considering the rate at which things were moving digitally. In terms of the user interface, what can it offer in the nearest future? Because whatever the case may be, there will always be space for improvement. Today, WordPress…

netsuite crm vs salesforce which one is right for your business

NetSuite CRM & Salesforce: Which One Is Right For Your Business?

For Developers, choosing between the NetSuite Customer Relationship Management (NetSuite CRM) platform and Salesforce is a critical decision. It can have a huge impact on the ability of your company to adequately perform its core functions. This article aims to explore the advantages and disadvantages of the two platforms to…

mobile marketing

Why Does Mobile Marketing Matter So Much?

Everyone is aware of the concept of mobile app development and marketing. However, not many are aware of the term Mobile Marketing. Earlier, people used to sit on the desktop and browse the internet for online shopping. Now, mobile devices have taken over everything, including online shopping from mobile. According…

fintech apps

Top Fintech Apps For Investment And Financial Operations

With the fintech revolution (“fin” for finance, and “tech” for technology), a multitude of applications have been developed that are here to stay. Convenience, speed and ease of use are the main attributes that make them a fundamental complement for day-to-day financial operations. In this article, we show you what…

web development

Using Videos As A Background: Advantages And Disadvantages

Using Videos as A Background is a trend that emerged a couple of years ago. And It is more popular today than ever before. In itself, videos are a powerful element that has the ability to capture the attention of users immediately. Since in web design, every second counts and…

digital marketing

Great Digital Marketing Strategy for Your Business

It’s no secret that you need a Digital marketing strategy to scale your online business. However, the real question, that many business owners struggle to answer, is “Where do I start with Digital Marketing?” The truth is digital marketing can be quite overwhelming, especially for people who aren’t familiar with…

mobile backend as a service mbaas

Mobile Backend as A Service (MBaaS): General Knowledge

MBaaS solutions which are also referred to as Backend as a Service, or even Mobile Backend as A Service solutions are modern ways of developing top-notch mobile and web applications on a quick basis. The advancements that mobile backend as a service solution is bringing in the field of application…

5 steps to building a cloud ready application architecture

5 Steps To Building A Cloud Ready Application Architecture

It’s always a good idea to build your application for your specific platform. For many today, that means building a Cloud Ready Application. Making sure your application architecture is designed specifically for the cloud will ensure you face fewer problems along the way, but it can also become a challenge…

how much does it cost to develop the metaverse

How Much Does it Cost to Develop the Metaverse?

Metaverse is the new hot sauce in the field of technology. Not only just for hanging out but even for business aspects people are hopping on the to it. So how can your business or services benefit from it and how much expenditure is required for these resources as a…

improve your business efficiency and data management

Reconciliation to Improve Your Business Efficiency and Data Management

Automation and productivity are at the forefront of priorities when it comes to businesses that provide data reconciliation services. Data integrity plays a significant role as a foundation to better optimize the reconciliation lifecycle. Business Efficiency and Data Management as a whole have become important for the reconciliation process as…

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