Marketing and SEO

digital signage

5 Ways Digital Signage Can Step Up Your Marketing Game

Digital signage is one of those marketing channels that are underutilized by businesses. It is basically dynamic and interactive LED or LCD display screens that are strategically positioned in retail stores, in lobbies, and at events. Because many businesses are unfamiliar with the tech and how they should use it….

Email Marketing

Tips To Make Your Email Marketing Campaign Effective

Surely you must have asked yourself many times, should you do an email marketing campaign? What rules do you have to follow? What do you have to measure? These are things that you should take into account when making your Email Marketing Campaign. Nowadays, companies understand that email marketing campaigns…

money ball

7 Benefits Of Affiliate Marketing As A Source Of Income

It’s the mantra of almost every passive income guru as well as investors. Almost all passive income opportunities promise great profits with less effort. One of the most lauded and widely promoted passive income streams is Affiliate Marketing. What Is Affiliate Marketing? Affiliate Marketing is a performance-based business where affiliate…

beyond google advertising in search engines

Advertising In Search Engines: Which Should You Use?

Advertising In Search Engines is relatively modern and, for whatever reason, is almost exclusively associated with Google. However, there is life beyond, and far more abundant than it may seem at first. When we talk about SEM, what we usually refer to is advertising in search engines; paid advertisement. Although…

how to improve the conversion rate of your wordpress site

What is Conversion Rate, and How can it be Improved?

The percentage of website visitors that complete a desired activity, such as completing a purchase or filling out a contact form, is referred to as the conversion rate. In other words, it assesses how well a website converts visitors into leads or consumers. A key component of digital marketing is…

How Web Hosting Affects Site Speed

When Google announced that page load speed would be factored into their SERP algorithms, Site Speed suddenly became a buzzword. However, 5 years on, most site owners haven’t really mastered the technicalities surrounding site speed. Most developers and website owners usually focus on fixing speed issues at the application level,…

social media shares

5 Effective Ways To Increase Your Social Media Shares

Do you know anyone who doesn’t use any form of Social Media Shares? To spread the word about your website, blog, or brand, you might definitely use such platforms. People underestimate the power of social media often. They assume that people would just use them to post a photo of…

insightful tips to write seo optimized content

Optimized Content For Your SEO Website: 7 Insightful Tips

Writing search engine Optimized content is the best and perhaps the only way to continue getting patronage to your old posts. All the work put into building a beautiful and modern looking website and choosing the best hosting services only to find your old posts gathering dust in a corner…

tiktok followers

The 3 Easiest Methods To Get More TikTok Followers

If you’re a new TikTok user, you must have surely learned how hard it is to gain more TikTok Followers, especially with so much competition already available. However, competition or hardship should never be the cause of giving up on something, no matter what it is. Similarly, when you’re working…

3 important features that you should consider during the android app development

Android App Development: 3 Important Features To Consider

Are you building an Android app? Let’s check out Important features that you should consider during the android app development. It’s no wonder that the global smartphone market is dominated by Android devices. Part of the reason is its popularity in emerging economies. Here, the price remains an important factor…

seo-tactics

Top 7 SEO Tactics To Dominate Your Competitors

SEO increases your website’s visibility, attracts targeted traffic, and ultimately generates more leads and sales. However, with intense competition for online attention, it is challenging to distinguish your business from others. Therefore, it is imperative to have a robust SEO strategy that enables you to stay ahead of the competition….

Business Website On WordPress

Building Your Business Website On WordPress: 6 Best Features

Today, a successful firm must have a website that is both well-built and useful. Without a website, your company won’t be accessible online, where the majority of marketing is done, and you risk losing out on potential clients. Fortunately, using WordPress as your CMS may help you quickly build a…

wordpress optimization

How to Optimize WordPress For Lead Generation

Generating quality leads for a web business depends upon multiple factors. Being a WordPress user, you should always look for innovative ways to improve the conversions of your site. Besides creating a professional-looking website, ensure that you give potential web visitors enough reason to stay longer. This will drastically boost…

Best WordPress Plugins for Digital Marketing

Top 7 Best WordPress Plugins For Digital Marketing

In the age of digital marketing, competition is very strong. The market is constantly changing and there are so many things modern marketers must keep in mind to stay on top of it. Luckily, there are lots of quite useful tools that should make the life of any digital marketer…

on site web analytics

How to Use On-Site Web Analytics to Improve E-commerce Conversion

In today’s times, we have access to an enormous amount of customer data with on-site Web Analytics. Tools like Google Analytics can offer helpful information regarding the traffic and what people actually do when they visit your site. However, 80% of people do not actually use these analytics appropriately. Most…

how to protect ecommerce website from harm

How to Protect eCommerce Website from Harm

Hacks and security breaches perpetrated by cyber-criminals are on the rise. With more and more teams working remotely this year, web and cloud security protocols have been changed to protect eCommerce websites. It is to accommodate different weak spots, including the use of personal devices at work. Meanwhile, beyond the…

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