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SEO Power Words: Using Them to Create Awesome Headlines

Blog - By Duke - March 28, 2023

Do you know some SEO Power Words for your headlines?

Many times in your working period, why do your competitors receive more traffic and have better SEO rankings than your site? What you have done very well are:

  • Doing better research on keywords and trends
  • Writing better content
  • Optimizing SEO, media, and social channels (such as using Facebook)

Even though, your competitor sites still outrank your site. Yeah, you might forget one of the most important factors: attractive headlines. If you don’t know, the audience will read your headline 5 times more than your content. Therefore, we can say that 80% of your view will come from your titles. While the content may be nearly the same, the head title will be the hit.

Table of Contents

  • What are SEO Power Words?
  • SEO Power Words: Dividing into Different Types
    • Inviting SEO Power Words
      • NEW
      • FREE
      • BECAUSE
      • HOW TO
    • Emotional SEO Power Words
      • SEO Power Words: CURIOSITY
    • Sensory SEO Power Words
  • SEO Power Words: Why Do They Work?
  • SEO Power Words: Where to Find ‘em?
  • SEO Power Words: List of Power Words
    • A
    • B
    • C
    • D
    • E
    • F
    • G
    • H
    • I
    • J
    • K
    • L
    • M
    • N
    • O
    • P
    • Q
    • R
    • S
    • T
    • U
    • V
    • W
    • X
    • Y
    • Z
  • SEO Power Words: Final Line

What are SEO Power Words?

what are seo power words

You may wonder “What Is a Power Word in SEO”. By definition, SEO Power Words are words with powerful meanings that people use to generate an emotional or psychological response. Also, they are considered powerful because they tend to push people to do something – view a blog, buy a product, or contact you for further work. Here are a few examples:

  • Content marketing
  • Social media
  • Landing/Product pages
  • Email marketing

In the era of digital marketing, one single word can change everything and make a big wave. Not only singular Power Words SEO but SEO Power Phrases can do the same.

SEO Power Words: Dividing into Different Types

different types power words

There are a lot of methods to divide those Power Words for SEO but to conclude ‘em, we can minimize to 3 types below:

  • Inviting SEO Power Words
  • Emotional SEO Power Words
  • Sensational SEO Power Words

Inviting SEO Power Words

Well, you can see that this type of work will naturally Attract or “Seduce” your viewers. By applying them to your heading title, you can draw your viewers to take action more easily. Also, they will (or maybe) put out the audience’s logical thinking and guide them to what you intend to do.

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NEW

(picture)

As most people’s cognition from the old time, “new” means “better” such as a new model, new guide, new post, new course, or new product. Also, you can notice the ways of attracting methods by using the “new” in a product name or a blog’s headline. You can witness it everywhere on SERPs.

FREE

“Free” is a word that directly runs & flows into your brain faster than any other word. Giving something free will help you push people to do things you want.

Especially, people sometimes abandon premium offers since they get something free. You can use it on both marketing plans and blog plans.

For instance, you can be admired free graphic design software and tend to download instead of premium & expert digital art software. Otherwise, you might wanna see this marketing plan:

Offer 1: $69 product + $1 shipping

Offer 2: $72 product + FREE shipping

Guess which option is loved more? That’s right, the 2nd offer!

A lot of e-commerce websites & brands use this strategy. The model of this will be: The shipping cost is low (<10$), the conversion is low, then the shipping cost is free, and the sale number is dramatically increased.

BECAUSE

Why do you read this post? It’s BECAUSE you want to know about SEO Power Words, right? Yes, we are giving you a reason to do it. When you ask somebody to give you a favor, you can succeed more if you give ‘em a reason to do that, just like us!

For example, when you cut the line in a supermarket, you can think of 3 questions to ask them politely:

Question 1: “Excuse me, may I cut the line?”

Question 2: “Excuse me, may I cut the line, I have to buy this?”

Question 3: “Excuse me, may I cut the line, I’m in a hurry and have only 1 product?”

These are 3 versions of questions that you can ask for cutting the line. The 1st is a simple request, the 2nd is a bad reason, and the 3rd is a good reason, though. This is a real experiment with the results of a 94% successful rate for question 3, a 90% successful rate for question 2, and a 40% successful rate for question 1. Therefore, you can see that giving a current reason will boost the success by over 50% and it doesn’t take you a true reason.

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HOW TO

Knowledge of practical and immediate topics are very useful for users to get in action + share their content with other, and “How-to” content is the best way to illustrate a problem and ways to solve it. As with many other blogs, we have a lot of content with the phrase “How to” in the titles, such as:

How to Add a Link in WordPress: Starting Guide

How to Add a GIF to WordPress (2023)

How To Make Your Website More SEO-Friendly?

How to Choose the Best WordPress Hosting?

Also, you can see that the “How to” content is very easy to get sharing as well, not only on sites but also on social media – which will widen your social media’s audience range. However, you should remember one thing: Make sure you get the right content for the right title or your audience will rage at you and it will backfire. Indeed, it is a simple but very effective strategy but be careful, though.

Emotional SEO Power Words

To be fair, people are also a type of animal but many elements define us and bring us to the top place in the food chain. Thus, one of them is emotions. Many studies have proven that people usually consider Emotions before justifying & analyzing with logic when getting into action. Also, powerful emotions often get people to do the stuff in the headline, and eventually share your content on other sites or social media channels.

With humans, there are hundreds of emotions but they do not work the same way. As you can see, when you see content that raises your rage & anger, you will tend to share it with others. Why? Because you can express your anger and personal opinion by yourself. However, anger won’t help you sell a product or service. Interest or Fear may do something oppositely – help you get a sale.

You may not notice much but you may have read a lot of SEO Power Words. There, you will find one type of emotional Power Words in SEO used to keep readers on the blog.

SEO Power Words: CURIOSITY

There is an old slang “Curiosity kills the cat”. People are the same as we are often attracted to something we don’t know. For example, we are used to being attracted by “Buzz” – a symbol of Buzzfeed or Yahoo! in the past. The audience’s curiosity is triggered to drive link clicks & make users stay on the site longer. To be more certain, it is an endless online-reading look.

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On the other hand, with 1 post from your site, you can write different titles & introductions for different platforms. That’s where you can demonstrate the saying “The title is more important than the talk”.

Sensory SEO Power Words

Sensory words are the words that cause sensory responses and help your reader feel, taste, smell, hear, or see the true intention of your words.

A very obvious example is the way a restaurant or a coffee shop uses sensory SEO Power Words to describe their dishes/drinks.

SEO Power Words: Why Do They Work?

why do power words work

About Power Words for SEO, they are selected based on human desires. First, there are 8 essential desires of a person:

  • Life enjoyment, joy, life extension (maybe eternity), and survival feelings
  • Food/liquid enjoyment (creation & use)
  • Sexual accompaniment
  • Prevention of danger, fear, and pain
  • Fair living conditions
  • Being winners or superior to the other
  • Care, love, & protection of loved ones
  • Social validation

Then, through thousands or millions of years of evolution, 9 learned desires develop via societies, not what we are born with. The list is:

  • Curiosity
  • Being recognized
  • Body cleanliness
  • Life & work convenience
  • Economy
  • Efficiency
  • Beauty showing
  • Bargains
  • Equality

Yeah, these desires will empower these SEO Power Words. Triggering emotional reactions plus the attraction of your title will make the audience click your page on SERPs and get in more action later.

SEO Power Words: Where to Find ‘em?

We gotta say that you can find them everywhere: on the heading titles, in the intro, on the headings, etc. Also, you will see them in headlines, blogs, online newspapers, articles, journals, and more. Wherever you write to get clicks, you will use/see a power word.

Like a coin, everything has 2 sides, and using Power Words for SEO can make or break your purpose(s).

SEO Power Words: List of Power Words

Here is the List of Power Words for SEO you can use to make your headlines fancy & attractive on media and SERPs.

We will divide the list based on the alphabet.

A

AlienatedAlignedAll-Inclusive
AlluringAlwaysAmazing
AmpAnimatedAnnihilate
AnnouncingAnonymousAntagonistic
AnxiousApocalypseAppalled
ApprovedApprovingArgumentative
ArmageddonArrogantAss-Kicking
AssaultAssuredAstonishing
AstoundedAstoundingAt Ease
AtrociousAttractiveAudacity
AuthenticAuthoritativeAuthority
AwareAwe-InspiringAwesome
AwkwardAutomaticAuthoritative/Authority
Above And BeyondAbsolutelyAccording To
AccreditedAccurateActionable
ActualAnonymousApproved
Admiration/To AdmireAuthenticAuthoritative/Authority
AdvantageAgonyApocalypse
AbsolutelyAbsurdAbuse
AccurateAccuseAchieve
ActionableAdaptableAdequate
AdmitAdorableAdvantage
AdviceAffordableAggravate
AggressiveAgitatedAgonizing
AgonyAlarmedAlarming

B

BuyBackboneBackdoor
BackedBacklashBackstabbing
BadassBalancedBanned
BargainBarrageBasic
BattleBeamingBeat Down
BeatingBeautifulBeauty
BeggingBehind The ScenesBelief
Best-sellingBestBetter
BewareBigBillion
Black MarketBlacklistedBlast
BlessedBlindedBlissful
BloodBloodbathBloodcurdling
BloodyBlunderBlushing
BoldBombBona Fide
BonanzaBonusBootleg
Bottom LineBountifulBrave
BraveryBrazenBreak
BreakingBreakthroughBreathtaking
BrightBrilliantBroke
BrutalBudgetBuffoon
BullshitBullyBumbling
BackedBetterBestselling
Backed/RefundBecauseBankable
BacklashBumblingBuffoon
BeatingBombBlunder
BewareBloodyBloodcurdling
BlindedBloodBloodbath

C

Cancel AnytimeCapableCaptivate
CaptivatingCarefreeCase Study
CashCataclysmicCatapult
CatastropheCautionCensored
CenteredCertainCertainly
CertifiedChallengeCharming
CheapCheat-SheetCheat
CheerCheerfulChild-Like
ClarityClassifiedClear
CluelessCollapseColorful
ColossalComfortableCompare
CompetitiveCompleteCompletely
CompletenessComprehensiveCompromise
CompulsiveConcealedConclusive
CondemningCondescendingConfess
ConfessionConfessionsConfident
ConfidentialConquerConscientious
ConstructiveContentContrary
ControllingControversialConvenient
ConvertCooperativeCopy
CorpseCorruptCorrupting
CourageCourageousCover-Up
CovertCowardCowardly
CrammedCraveCrazy
CreativeCringeworthyCripple
CrisisCriticalCrooked
CrushCrushingComplete

D

DamagingDon’t WorryDetailed
DangerDangerousDaring
DazzlingDeadDeadline
DeadlyDeathDecadent
DeceivedDeceptiveDefiance
DefinitelyDefinitiveDefying
DejectedDeliciousDelight
DelightedDelightfulDelirious
DeliveredDeplorableDepraved
DesireDesperateDespicable
DestinyDestroyDefinite
DevastatingDevotedDiagnosed
DirectDirtyDisadvantages
DisastrousDiscountDiscover
DisdainfulDisempoweredDisgusted
DisgustingDishonestDisillusioned
DisorientedDistractedDistraught
DistressedDistrustfulDivulge
DocumentDollarDoomed
DoubleDoubtfulDownload
DreadfulDreamyDrive
DoomDumbDynamic
DataDependableDeceiving
Dark  

E

EmergencyEmergingEmphasize
EmpoweredEnchantEncouraged
EndorsedEnergeticEnergy
EnormousEnragedEnthusiastic
EpicEpidemicEssential
EthicalEuphoricEvil
ExactlyExasperatedExcellent
EagerEarnestEasily
EasyEconomicalEcstatic
EdgeEffectiveEfficient
EffortlessElatedEliminate
EliteEmbarrassEmbarrassed
ExcitedExcitementExciting
ExclusiveExclusivityExcruciating
ExhilaratedExpensiveExpert
ExplodeExploitExplosive
ExposedExquisiteExtra
ExtraordinaryExtremelyExuberant
Eye-openingElusiveExotic

F

Fail-proofFailFrom the vault
FailureFaithFamous
FantasyFascinatingFatigued
Faux PasFearlessFeast
FeebleFestiveFierce
FightFinalFine
FiredFirst EverFirst
FlirtFluidFocus
FocusedFoolFooled
FoolishForbiddenForce-fed
ForeverForgivingForgotten
FormulaFortuneFoul
FranticFreeFreebie
FreedomFrenziedFrenzy
FrighteningFriskyFrugal
FrustratedFulfillFulfilled
FullFullyFun-loving
FundamentalsFunniestFunny
FuriousFoolproofFabulous
FantasticFerociousFlawless
ForceFortunateFoxy

G

Glory, GloriousSpectacularGood-looking
GutsGritGreatest
GratefulgracefulGorgeous
GamblingGargantuanGullible
GeniusGenuineGift
GiganticGiveawayGlamorous
GleefulGloriousGlowing
GuaranteedGracefulGuilt
GratifiedGravityGrowth
GreatnessGreedGreedy
Guilt-freeGroundedGambling
GullibleGloriousGlory
GracefulGratefulGoosebumps

H

HackHonorHigh and mighty
HappinessHarassHarmful
HarshHateHave You Heard
HavocHazardousHealthy
HeartHeartbreakingHeartwarming
HeavenlyHelpfulHelplessness
HeroHesitantHidden
High TechHighestHighly Effective
HilariousHoakHoax
HolocaustHonestHonored
HopeHopefulHorrific
HorrorHostileHow To
HugeHumilityHumor
HurricaneHurryHypnotic
handsomeHappyHorrid

I

IdiotIgniteIllegal
IllusiveImaginationImmediately
ImminentlyImpatienceImpatient
ImpenetrableImportantImproved
In The ZoneIncapableIncapacitated
IncompetentInconsiderateIncrease
IncredibleIndecisiveIndulgence
IndulgentInexpensiveInferior
InformativeInfuriatedIngredients
InnocentInnovativeInsane
InsecureInsiderInsider
InsidiousInspiredInspiring
Instant SavingsInstantlyInstructive
IntelIntelligentIntense
InterestingIntriguingIntroducing
InvasionInvestmentIron-clad
IroncladIrresistibleIrs
IndecentItchingIntoxicating

J

JackpotJailJaw-dropping
JealousJeopardyJittery
JovialJoyousJubilant
JudgmentalJumpstartJust Arrived
JoyJoyfulTo enjoy
JuicyJackass 

K

KeenKickassKickstart
Know It AllKnockoutKudos
Kinky  

L

LameLargestLuck
LasciviousLast ChanceLast Minute
LastLatestLaugh
LaughingLaunchLaunching
LavishlyLawsuitLeft Behind
LegendaryLegitimateLiberal
LiberatedLickLies
Life-changingLifetimeLight
LightheartedLikelyLimited
LiterallyLittle-knownLoathsome
LonelyLoomingLoser
LostLoveLunatic
LurkingLustLuxurious
LuxuryLyingLegend
LoveLoveableFalling in love
LuckyLewdLick
LongingLureLuscious
LushLoserLivid

M

MagicalMagnificentMainstream
MaliciousMammothManipulative
Marked downMassiveMaul
MediocreMeditativeMeltdown
MemorabilityMemorableMenacing
MesmerizingMeticulousMind-blowing
MinimalistMiracleMired
MischievousMisgivingMissing Out
MistakeMonetizeMoney
MoneybackMoneygrubbingMonumental
Most importantMotivatedMouth-watering
MurderMysteryMagic
MarvelousMasterMiracle
MiraculousMoney-makingMouth-watering
MasterMisleadingMoney-grubbing

N

NailNurtureNurturing
NakedNaturalNaughty
NoteworthyNest eggNever
NewNightmareNo Good
No obligationNo one talks aboutNo questions asked
No riskNo strings attachedNon-controlling
NotedNoveltyNow
NightmareNoble 

O

ObnoxiousObsessedObsession
ObviousOddOff-kilter
Off-limitsOff the RecordOffensive
OfficialOkayOn-demand
Open-mindedOpportunitiesOptimistic
OrdealOutlawedOutrageousness
OutstandingOvercomeOverjoyed
OvernightOverwhelmedOpen-hearted
OptimalObsceneOrgasmic

P

PainfulPersuadePhenomenal
PainlessPainstakingPale
PanicPanickedParalyzed
PassionatePatheticPay Zero
PaybackPerilPerplexed
PerspectivePessimisticPioneering
PiranhaPitfallPitiful
PlacidPlaguePlayed
PlayfulPleasedPluck
PlummetPlungePoison
PoisonousPoorPopular
PortfolioPoundPowerful
PowerlessPracticalPreposterous
PrestigePricePriceless
PridePrisonPrivacy
PrivatePrivilegedPrize
ProductiveProfessionalProfit
ProfitableProfoundPromiscuous
PromisingPromoteProtect
ProtectedProvenProvocative
ProvokePsychologicalPummel
PunchPunishPus
Power-upPraisePrevail
ProsperousPerilPitfall
Plague  

Q

QuadrupleQualityQuarrelsome
Quick-startQuickQuickly
Quiet  

R

RadiantRareRemarkable
RavenousRebelliousRecession-proof
ReckoningRecognizedRecommend
RecreateReducedReflective
RefugeeRefundRefundable
RejectRelaxedRelease
ReliableRemarkableReplicate
ReportReprimandingRepulsed
RepulsiveResearchResentful
ResourcefulResponsibleResponsive
RestedRestrictedResults
RetaliatingRevealRevealing
RevengeRevengefulRevisited
RevoltingRevolutionaryReward
RichRidiculousRisky
RivetingRookieRowdy
RuinRulesRuthless
RevelRuleRevenge

S

SabotagingSacredSadistic
SadlySadnessSafe
SafetySaleSampler
SarcasticSatisfiedSavage
SavagerySaveSavings
SavvyScamScandal
ScandalousScarceScared
ScaryScornfulScream
SearingSecret AgendaSecret Plot
SecretSecretsSecure
SecuritySeductiveSeething
SeizeSelectedSelf-hating
Self-sufficientSensationalSenseless
SensualSereneSevere
SexSexyShaking
ShamefulShamelessShaming
ShatterShellackingShocking
ShouldShrewdSick And Tired
SignsSillySimple
SimplicitySimplifiedSimplistic
SincereSinfulSins
Six-figureSizableSkill
SkyrocketSlaughterSlave
SleazySleepingSly
SmashSmilingSmug
SmuggledSneak-peekSneaky
SnivelingSnobSnooty
SnottySoarSoaring
SolidSolutionSpank
SpecialSpectacularSpeedy
Spell-bindingSpineSpirit
SpiritedSpitefulSpoiler
SpontaneousSpotlightSpunky
SquirmingStableStaggering
StartlingSteadyStealthy
SteamyStep-by-stepStill
StoicStrangeStrangle
StrategyStressedStrong
Strongly suggestStruggleStuck up
StudiesStunningStupid-simple
StupidSturdySublime
SucceedSuccessSuccessful
SuckSuddenlySuffer
SunnySuper-humanSuperb
SuperchargeSuperiorSupported
SupportiveSureFireSure
SurefireSurgeSurging
SurpriseSurprisedSurprising
SurvivalSurviveSuspicious
SweatySaucySuperhuman
SassyStupendousSupreme
StrikingStrengthenSpunk
StuntSmartScore
SplendidSensationalSeize

T

TailspinTankTantalizing
TargetedTawdryTease
TechnologyTeeteringTempting
TenaciousTenseTerrible
TerrificTerrifiedTerrifying
TerrorTerroristTested
ThankfulThe TruthThreaten
ThreatenedThrilledThrilling
ThugTicked OffTickled
TimelyTodayTorture
ToxicTrack RecordTrade Secret
TragedyTragicTransform
TransparencyTrapTrapped
TraumaTreacherousTreasure
TremendousTrendTricks
TriggersTripleTriumph
TrulyTrustingTrustworthy
TruthTruthfulTurbo-charge
TweaksTwitchingThrive
TenderTendernessTough
TitanThwartTriumphant
TrapTerroristTragedy

U

UltimateUnleashUnforgettable
UnadulteratedUnassumingUnauthorized
UnbelievableUnburdenedUncaring
UncensoredUncertainUncomfortable
UnconditionalUncontrollableUnconventional
UncoveredUndeniableUnder Priced
UndercoverUndergroundUnderhanded
UnderusedUnexpectedUnforgettable
Unheard ofUnhurriedUninterested
UniqueUnjustifiedUnknowingly
UnleashedUnlimitedUnlock
UnparalleledUnreliableUnresponsive
UnseenUnstableUnstoppable
UnsureUnsurpassedUntapped
UnusualUp-sellUpbeat
UpliftedUpliftingUrge
UrgentUsefulUseless
UnbeatableUndefeatedUnique
Unbeaten  

V

ValidateValorValuable
ValueVanquishVaporize
VenomousVerifyVibrant
ViciousVictimVictory
VigorousVilifiedVindictive
ViolatedViolentVolatile
VulnerableValorVictory
ValiantVirtuoso 

W

WaitingWantedWonderful
WantonWarningWaste
WeakWealthWeird
What no one tells youWhipWhopping
WickedWildWillpower
WithheldWonderfulWondrous
WoozyWorldWorry
WorstWorthwhileWounded
WreakingWinWealthy
VolatileVictimVaporize
VulnerableVoluptuousVulgar
ValiantValorVanquish

X

X-rated

Y

YouthfulYearningYummy

Z

ZenZingerZany
ZestZesty 

SEO Power Words: Final Line

Through the article, we think you have acknowledged the world of SEO Power Words. Since it’s a long post with a lot of info, take some time to process & understand them. Moreover, you should practice using these powerful words for your headlines & content.

Read more: Graphic Designer Salary – Tips and Skills to Earn More


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